When most people set out to start a blog they are nervous and unsure of themselves.
It’s not surprising that they go to their competitors sites to check out what they are doing.
Here’s the problem
Are you constantly comparing your blog to the competition? Do you get frustrated, and chastise yourself, for not implementing some successful strategy that another blogger is using?
If you are “freaking out” about what other bloggers are doing … Stop It!
You probably have enough stress in your life already.
This means there is no reason for you to create additional stress which is unnecessary, unhealthy, and based upon something you have no control over.
You can only control your own actions
That means if you are stressing out over what another blogger is doing, you are really upset about something that you either have or have not done.
Maybe you like the style of their blog or how often they are able to blog.
In many cases what you need to do is set up your own system for success such as using an editorial calendar, blogging software and other tools you can do the same thing.
This makes you more productive, doing more in less time. Rather than creating stress over other bloggers make your own music so to speak.
You should also realize that, in many cases, some blogs have more financial capital to spend than you do. You can’t fight a marketing budget that is bigger than yours. Make a plan, to do what you can do, and do it consistently.
Another great reason for not worrying about what other bloggers are doing is called “shiny object syndrome”. That indicates a lack of focus on a person’s part.
Fearing they are going to miss out on the next big thing people go chasing these shiny objects hoping to find the Holy Grail that delivers instant results.
There is no easy button.
It’s about crafting your blog and making it unique to you.
You have a message, a story, a statement and it needs to be told in your unique voice, not someone else’s.
Do you want to know what other bloggers are doing? Sure but you don’t need to get stressed out when they are doing something differently from you.
Create your own success
Make a plan, stick to your plan, be relevant, publish better quality content than anyone else, and your competitors will be worrying about what you are doing, rather than the other way around.
Build Your Brand
What you need to focus on is creating your own brand. You want your ideal customer or client connecting with you.
How do you do that? It’s easy when you understand how to build your brand authority. That’s why I’ve created this Grow Your Brand Authority toolkit that will give you the step by step help you need to set your brand up correctly. The toolkit even includes a 10 day e-course to help you further your brand’s reach. Go through this toolkit and you will find yourself understanding more of who you are and what you can offer.
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