Would you know your client if they passed you on the street?
In the past I’ve talked about having “conversations” with your customers via your blog, newsletters etc.
You need to be like an artist who knows every detail of that person.
How can you best do that?
When I was little I played with Color forms (I’m probably dating myself☺) Any way, you took the boy or girl and dressed them up with all the different clothes, etc.
You can take that same concept and apply it to your target audience.
Why not call this person your ideal client.
This ideal client is going to be the model for what you typical customer will look like.
Actually, you may find you have several “ideal model clients”.
Let’s put this into practice.
One of my “ideal model clients” might look like this:
Wants to start a business
She wants to work from home
Has 4 children – two boys and two girls
Values family time
She loves to shop but is always looking for a great value.
Likes to take vacations at the beach
Works as a sales rep for a large company
Drives a Kia Van
Her company belongs to the Chamber and sends her out to these meetings
Tina doesn’t use Facebook very much
She wants to gain financial freedom
Since she works she needs to learn how to get her business up and running as soon as possible.
She doesn’t have hours and hours of time to waste looking all over the Internet for answers to her questions.
She needs somebody that can help her get the right information. Someone she can trust.
Tina needs someone she feels has been where she is and knows how to get where she wants to go.
Now that I have this profile of one of my ideal client what do I do next?
I have to start writing to Tina in my marketing campaigns.
Each time I create a piece of copy I have to ask myself, “Is this message going to resonate with Tina?”
How can I create content that Tina is searching for on the Internet?
You see, once I know Tina and what her goal is: “Starting a Business”, where she’s coming from etc. I can tailor my message to her.
I can offer her a book on how to start a business. Knowing she might want even more I create a video course on “How To Start A Business”.
Now Tina needs more. She needs to know how to start networking. I’ve got Tina covered because I have what she needs again: The Art of Networking” video course.
You see because I know Tina and where she wants to be I tailor my products to help her achieve her goals.
Each step of the way I am supplying her with the necessary tools so she can take her business to the next level.
No longer does Tina have to look all over the Internet for information. Tina knows my products will be her solution.
Tina is so happy that she refers her friends to me knowing that even if they already have a business my video courses can take their business to a whole new level.
If I didn’t know Tina and couldn’t anticipate her needs I wouldn’t know what type of products and services to offer her.
I had to dig down deep to find out all I could about Tina but it’s worth it because she is one of my ideal clients.
Take a mental picture in your mind and then start adding in all the features of that person.
Draw what you ideal client looks like. This will help you visualize them.
I use this same process for Kimberly who is my other ideal client. Kimberly is already in business and I know Kimberly as well as I know Tina.
Does this help you to see how you can start tailoring your products and services to your ideal clients?
Would you like to meet Tina?
She has some time to meet you:)
Leave your thoughts and comments below.
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Be Savvy And Successful!