What is the perfect platform for your online presence?
In my book: The Secret Equation To Attracting More Clients: Marketing + P Factor + Video = $$$$ I talk about Personality Marketing.
This dictates the platform or platforms that you embrace.
For example many businesses tell me they couldn’t possibly get in front of a camera to create videos. In this case I might work with them creating a video campaign without them being on screen. This would lead to them having a presence on YouTube.
Podcasting is a great platform to use because you don’t have that fear of being on camera. You can be more relaxed and conversational.
When it comes to devoting your time and energy to social media you also need to choose the platform that works best for you.
I’ve talked to many people at networking events who feel overwhelmed trying to keep up with a full social media presence.
Ultimately you need to decide which platforms you embrace and then be consistent with this.
This fabulous infographic might help you decide where you want to spend more of your time building an online presence.