You’ve been doing an excellent job of building your email list. Now what?
You need to start communicating with your subscribers on a consistent basis. That means you are going to have to send out a newsletter.
But what do you Include in your newsletter?
That’s a great question.
Knowing what to put in your email newsletter is as important as creating one. No doubt you’ve heard the saying “the money is in your list.” but if you don’t send out regular messages, you’ll miss out on the additional income that an email newsletter can generate.
Writing an informative newsletter doesn’t have to be hard or complicated. It’s important not to over think each one you send. Keep them simple, not too long, and always point the reader to something else such as something to buy, share or do.
1. Tips and Tricks – A good idea is to include a list of tips and tricks for your readers. Think about sending a weekly list of seven to ten tips or tricks that involve putting your services or products to use.
2. Special Offers – You don’t have to send out a special offer every time but if once a month or so you offer your subscribers an offer that no one else is getting you’ll make them feel special. People love the feeling of community and exclusivity. Offering your subscribers something special is one of the perks of being on your email list. Make sure you let them know that.
3. Engagement Opportunities – Give your newsletter subscribers an inside way to meet up with you, either through live meet-ups or online webinars or teleseminars. Having one webinar a quarter or more often is a great way to engage your newsletter subscribers. Google Hangouts is a great way to accomplish this. You can even offer Q&A’s at the end of our webinars or teleseminar.
4. Early Bird Notices – Tell those on your list about new products before you announce them to the world. Giving them a few days to purchase at a discounted “early bird” rate is a great thing to include in your email newsletters.
5. Feedback Questions – Using your email newsletter as a way to get feedback on potential new products or services is a great way to encourage engagement. You can do it via questionnaire or poll. You can also use this method to ask your subscribers what problems they are facing. For example, ask them what the number one challenge they face is.
6. Testimonials – Including a section for customer testimonials is a great way to recognize your clients as well as to provide social proof to subscribers who have not purchased from you yet.
7. Share Buttons – Inviting your subscribers to share individual blog posts is an excellent way to improve your subscription rate, and will also make your current members feel included in your community when you ask them to help spread your message. This is the new social sharing plugin I’m using: Social Warfare They offer more features than the past plugin I was using. I can ever have a click to tweet feature.
8. Legal Notifications – Every newsletter needs to include all legal notifications relevant to anti-spam laws. If you go with the most stringent laws, you’ll be sure to cover all your bases.
9. Opt-Out Information – While this could be covered under legal notifications, it’s important that you include opt-out information that is easy to find in every single newsletter that you send out. Don’t be worried about unsubscribing. It’s better to have a clean list of people who want to be there than a list full of people who don’t open or care about the information you are sharing.
Ensure that you include a variety of things in your email newsletter that is designed to get a response and you won’t be disappointed in the results. In addition to the nine items above, never forget to include a call to action (CTA) in each newsletter that you send out. Without a CTA there is no point to the newsletter. So, be clear about that before you start.
If all of this sounds a bit overwhelming, then I have some good news for you.
You can gain access to my:
There are approximately 37 pages full of information and worksheets that make the whole process easier and faster.
This will help you plan your engaging newsletter.
In this planner, I walk you through all the steps you need to make sure your newsletter is the one people will be reading and sharing.
Not sure what your mailing schedule should be? I’ve got you covered in step six.
One my favorite sections is step ten which is setting up your newsletter for the first time.
This is a fill in the blank solution to writing your newsletter.
For full details go here: Newsletter Planner