Today’s topic is website optimization and for good reason
When website visitors reach your site you want to maximize the experience they have.
Whether you are just starting a blog or have been blogging for awhile, website optimization should be on your list of things you need to do.
This past week I performed a website review for a client.
One of the things we talked about was her opt-in box. For those who have taken my free 10 Day List Building Course you know I talk about that.
People will visit your website never to return so it’s extremely important that you try your best to capture their attention so before they leave you have their name and email.
This enables you to reach out to them on a regular basis and build a business relationship.
As I prepared to perform another website optimization review I came across this infographic and though it would be perfect to share with you.
If you don’t subscribe to Neil Patel over at Quick Sprout I suggest you do. You can click on his link at the end of the infographic.
By the way I also use HelloBar which is from Neil who is a co-founder. It’s a great way to capture people’s attention and information.
Did you notice that 98% of the websites that have light backgrounds have dark text?
Many years ago when I put up my first photography website I noticed everyone had a black background and white text. Visually that didn’t appeal to me which is good because when I had my website critiqued I was commended for not doing that.
I understood why many photographers were doing that. When you clicked an image and enlarged it, the background was black making the image pop even more. The problem is reading white text on a black page can make your eyes tired.
When you think about websites and colors I often think about Apple. Look at how simple yet functional their site is. They have a white background and black text.
On my site Nelson Visual Productions I do have a light color in the background but it’s not over powering and quite truthfully I didn’t think I wanted a white background.
It’s also interesting that as we talk about website optimization the font size of most popular blogs (which is 14) is mentioned. You don’t want the writing to be too big or too small for your website visitors.
Many times at networking events people express that they would like to start blogging but can’t figure out what to write about.
With that thought in mind I have a free guide that will come in handy. Just click on the image below:
Which tip from this infographic did you find the most interesting for website optimization?
Leave your thoughts and comments below.
Be Savvy and Successful!