You’ve probably heard it said that a picture is worth a thousand words.
The value of images can be marked in the way it increase (or decreases) your traffic and conversion rates, the retention kept by your audience and the way consumers remember your brand.
Tweet this: [envoke_twitter_link]Using visuals creates memorable marketing. [/envoke_twitter_link]
Why is visual content important?
Tweet this: [envoke_twitter_link]63% of social media is made up of images[/envoke_twitter_link]
Tweet this:[envoke_twitter_link] Nearly 66% of updates on social media are visual content[/envoke_twitter_link]
Tweet this: [envoke_twitter_link]54% of internet users have posed an original photo or video they have personally created[/envoke_twitter_link].
Tweet this: [envoke_twitter_link]80% of survey respondents pointed to images as being “very Important” or “important” for their marketing optimization on social[/envoke_twitter_link]
9 Major Types of Visual Content
People tend to think of visual content as being photos but there are many types of visual content you can use. Creative photos
- Creative photos
- Data visualization
- Visual note-taking
- Miscellaneous graphics
Visual marketing includes everything that offers a visual cue: Your logo, signage, uniforms, brochures, websites, your brand and anything that comes in contact with your customer.
Let’s take an example of promoting a product you have. You could write a great sales letter which is text only.
Now, think about that sales page with a great photo of the image (whether it’s in digital form or not).
Here’s an example of using a image to promote a product.
The image captures your attention and makes your read further to find out about it.
As with anything there has to be a reason why you are using an image, video etc.
Tweet this: [envoke_twitter_link]Make sure you have a clear plan of action for using visual content to grow brand awareness.[/envoke_twitter_link]