Businesses, like everything else, need a refresher once in a while. If you haven’t updated your business or added new features and benefits to your website, it may be time. Often simple steps can help you attract more life into your business.
At least once a year I see people changing their website, their direction. They start using new tools.
The majority of business owners share an occasional video. However, by creating a video channel on YouTube, you can reach a new audience and add some life to your business. You can even use short video messages on your sales and landing pages to welcome visitors and connect with them on a more personal level. Consider creating a video series and a channel to add some interest to your business.
Another service I provide is making video headers for Facebook Business Fan Pages. This shows that the Fan Page is up to date on what Facebook is doing as well as giving people something captivating to look at.
Here’s a sample of one. It fits perfectly into the header of your business Facebook Fan Page.
Contact me about creating a video Facebook header for your business.
Adding a membership feature to your business model and your website can help you build a community.
For example, you can use a membership to share more content or more product offers and promotions. You can use your membership as a tool to help your prospects and customers connect with each other, ask questions, and build relationships.
More and more people are buying smartphones. As this trend grows, so does the opportunity to market with mobile applications. Just about any business model can brainstorm an application that provides value and draws attention to their website and business.
For example, a business might create a mobile app that helps business owners track their goals.
A virtual assistant might create a ‘helpful tip of the day” application. A fitness blogger could generate a fitness motivation tool.
There’s no end to what you can create. It doesn’t have to be complicated to provide value. In fact, some of the most useful applications are simplest. Take a look at your audience and consider how you might meet their needs with technology. You can sell the app or give it away for free and profit from the advertising. Additionally, you’ll build awareness for your business and attract more life into it.
Content, Events and More
Finally, you don’t have to take extreme measures to attract more life to your business. You can create a new content series, free report, or hold a webinar to build interest. Look to your audience first and evaluate how you can provide the most value and benefit.
I Can Help
If you need any help creating your content and or posting to your social media accounts contact me or fill out the form below:
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