Today is episode 3 of the Elevator Pitch with Marcus Lemonis and the UPS store.
This series can help you when it comes to crafting the perfect elevator pitch.
If you have the opportunity to give your elevator pitch to Marcus Lemonis how do you think you’d do?
Watch the video below:
One comment Marcus made was that he felt Nathan did a really good job stating why he started his business.
It’s important that you articulate your message.
The goal of your elevator pitch should be to:
Share who you are
What you do
The benefit of working with you
Ideally, your elevator pitch should be 60 seconds in length.
Why 60 seconds? That’s the time it takes to get in an elevator and reach your destination.
In the elevator scenario when you are able to craft the proper elevator pitch people will want to continue the conversation when those doors open.
What stood out to me in these three episodes is the fact that some business owners weren’t prepared. They didn’t have a business card or marketing piece to hand Marcus.
Are you prepared to not only give your elevator pitch but also hand someone a business card?
The other day I had a business owner tell me they thought a business card was not necessary.
When I asked how would I get in touch with them if we met in an elevator they stated that they would tell me their website url.
Well, I don’t know about you but I have a lot of things going on and I highly doubt I’m going to remember your website.
You can’t leave things to chance. Be prepared at all times to give people physical information like a business card that drives people back to your website.
One business owner had a catalog of her dresses which was smart. Another gave Marcus information plus a doggie cupcake!
Hopefully, you’ve watched all three of these elevator pitch episodes and are in a better position to craft your perfect elevator pitch.
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