As you read my blog posts you’ll see a variety of ways to market your business. Some of these include using video, podcasting, writing a book, product creation and more.
You’ll also read how to use words that capture the attention of your ideal customer/client.
The other day I received an email from Constant Contact talking about marketing your business.
Is it any wonder that the number one way listed is to craft an elevator pitch?
What is an elevator pitch?
Here’s the definition from Wikepedia:
“An elevator pitch, elevator speech or elevator statement is a short sales pitch, that is, a summary used to quickly and simply define a process, product, service, organization, or event, and its value proposition.
The name ‘elevator pitch’ reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes and is widely credited to Ilene Rosenzweig and Michael Caruso (while he was editor for Vanity Fair) for its origin.
The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will either continue after the elevator ride or end in exchange of business cards or a scheduled meeting.”
The elevator pitch is so important that UPS partnered with Marcus Lemonis. Three businesses meet with Marcus Lemonis in an elevator and share their elevator pitch. The winner receives $10,000! Pretty sweet, right?
Here’s episode 1:
When the three businesses were standing in front of Marcus at the end of the show can you remember what their business was about?
If so they did something right in their pitch. They said or did something that made them memorable.
That’s what you want to have happen when you meet with people. You want to say or do something that makes them remember you.
Think about your elevator pitch and what you would say if you were in an elevator with Marcus Lemonis.
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P.S. Want to get more done in your business? Check out this three step process.