Step 1 To A Good Sales Funnel
You’ve worked hard to make sure your website not only looks visually appealing but is easy to navigate.
Every effort on your part has been made to create great content.
The truth is 99% of your site visitors leave and never come back for whatever reason.
That’s why the first step for you is to create an email opt-in.
Your email opt-in is actually the first step to a good sales funnel.
Building your list is one of the most important things you can do for your business. It’s more important than SEO than buying traffic and even optimizing your sales copy.
When you have an opt-in form collection system you will be able to capture 10-40% of your visitors email addresses.
If you are trying to sell a product or service through your website you only have once chance to “sell” to people. However if you have an opt-in form and they give you their email address you have the opportunity to reach out to them again.
Perhaps they visited your site and now wasn’t the time for them to do business with you. Having their email allows you to share valuable tips and information with them. When they are in a position to make a purchase you will be on the top of their mind.
As crazy as it may sound sometimes people don’t realize they need your product or services. Having their email allows you to present what you have to offer in a different way. You are able to peak their curiosity. Perhaps share the benefits of what your product or service can do for them.
Most importantly when someone is on your list you have the chance to build a relationship with them. You can build trust. By communicating with them through your emails you are also able to establish yourself as a credible expert.
It’s important that you treat your list with respect. Value their time by sharing important information with them that can make a difference in their lives.
If you are not sure what to offer as an opt-in incentive sign up for the 10 Days to List Building Madness where you’ll find tips on how to set up this important part of your sales funnel.
What do you offer as an incentive for people to give you their email address?
Leave your thoughts and comments below.
Be Savvy and Successful!