Social media report for 2012 statistics…..
If you are in business then you are extremely interested in social media.
Social media helps you make connections. It also helps you get the message out about you and your business.
I found a report that was done by Nielsen and NM Incite where they talked about a social media report.
What did this report find? Consumers are spending more time on social networking sites more than any other category sites. As business owners that’s something to take notice of.
The amount of time they spend is about 20% via their computer and 30% are online via their mobile device.
What I found really interesting was the increase in the use of PC’s and mobile. There was an increase of 37% to 121 billion minutes in July 2012 compared to 88 billion in July 2011.
In some ways it’s really not surprising. Just think of all the mobile devices that are out there and the amount of people using them.
The recent surge of mobile devices and connectivity helped fuel the continued growth of social media. Currently our computers are the main device being used when it comes to social media. However more and more people are using their mobile devices including apps to connect. It’s not surprising then that connecting via the mobile web has increased 63% in 2012 compared to the previous year.
I believe we are going to continue to see that statistic increase. Just think about how many people are now using their tablets to connect.
You’re probably wondering where Facebook stands in all of this. They are still the most visited social networking site via PC (152.2 million visitors), mobile apps (78.4 million) and mobile web (74.3 million). Facebook is also at the top of US web when it comes to time spent on the site. That amounts to 17% of consumers spending their time on Facebook.
When it comes to social media sites they are continuing to grow giving us more choices.
That being said Facebook and Twitter are still the most popular.
Last year Pinterest was one of the platforms that gained massive popularity.
Here’s an image you might find really interesting.
Do you find yourself spending more or less time on Facebook?
Leave your thoughts and comments below.
Be Savvy and Successful
Toni Nelson – Author, Online Visibility Strategist, Award winning Videographer and Photographer
*This information was found here.