Should you offer coaching?
The other day I had a someone contact me about working on their website.
As we were chatting she mentioned that her coach advised her differently with regard to the way she should be using her website.
The more involved we got with the conversation the more I started wondering if this “coach” knew what they were talking about.
There are so many people today looking to make money online. Some methods include affiliate marketing, freelancing etc.
There seems to be a new trend and that’s offering online coaching.
You might be thinking that’s what you want to do.
There are all kinds of coaches. Some examples are:
1) Book coach
2) Self-improvement coach
3) Life Coach
4) Running a business coach
5) Fitness Coach
And the list goes on and on. Anything out there could be pretty much offered as a coaching program.
Before you think about starting a coaching business you need to ask yourself what you area of expertise you have. Why would people want to hire you as a coach?
Let’s take the example of a fitness training coach. Have you been able to help people loose the weight they wanted? Maybe the person who lost the weight was you and now you want to help other people do the same. Your weight loss story could attract people to you.
If you are someone who self-publishes and you create and sell books then you might consider a coaching program to help others do that.
You could even be a graphic design coach teaching people how to create great graphics so they can use them on their website or sell their services to other people.
The problem comes in to play when you offer a coaching program in an area you have no real knowledge or expertise in.
For example I’m not going to coach someone on how to loose weight. That’s not my area of expertise.
The same holds true for the coach I mentioned earlier. Is their area of expertise in creating websites? Do they know what makes a website convert? Be a lead generating magnet?
I think about the women I met at a networking event who said she was a business coach. She was finding it difficult to get the right clients. During our conversation she said she felt like she was doing all the work. When she started telling me how she was doing people’s resumes and setting up their filing system I thought, “That’s why you hire a copywriter or an assistant. A coach isn’t supposed to do those things for you.
A coach can guide you in the direction you need to go and hold you accountable but they aren’t the ones to do the work.
Think about who you could help before you set up your programs. Perhaps help several of your friends or family members in the area of coaching you’d like to focus on.
When people hire a coach they are entrusting them with certain “secrets” and a certain amount of transparency. Are you the type that can keep things confidential?
Should you get certified? That depends on how you feel. If you have a number of years as a business owner and you want to help others start and grow their business no one can teach you experience. The experience you have is invaluable because you have lived through the challenges and can now guide others so they don’t make those same mistakes.
Before you start your coaching business you also need to find out if you have the leadership qualities needed.
Be Savvy and Successful!
P.S. This is something I put together for people to see if they need a coach. Read it and see if you fit their needs.