We live in a visual world. With our eyes we see things that influence our reactions, our behavior and even our decisions.
Visual marketing is the act of connecting the power of images with your written content to create memorable marketing.
Images have the ability to turn ideas and concepts or brand values into an actual visual that people can see and remember.
Consider these facts regarding visual marketing:
Visual Marketing 90% of the information sent to the brain is through our vision.
Visuals are processed 60,000 times faster in the brain than text.
Visual Content drives engagement.
Visual on your website can increase monthly unique visitors by up to 300%
Using info graphics can grow traffic an average of 12% more than those who don’t use them.
The use of visuals isn’t limited to photos and images. Visuals include images, graphics, charts, info graphics, cartoons, graphs memes, photos, videos and visual note taking.
Images evoke emotions and capture our attention. People make purchases based on how we respond to an image. They can visualize themselves using your product or the benefits of your service.
Giving a visual reference captures your markets attention.
As award winning Photographers and Videographers, we use visuals all the time to tell stories and connect words with images. This creates memorable marketing.
At Toni Nelson Means Business we can help you create a visual marketing strategy that helps you stand out from the competition and attract more customers.
Contact me for a free strategy session about visual marketing.