By far this is one of my favorite infographics on the topic of SEO
As you discover what it takes to run a successful business as an encore entrepreneur you will find a number of terms that are new to you and your world. One of those terms is SEO and it’s an important part of running any business in today’s online world.
Now to be honest they have this titled “Grow Your SEO – Search Engine Optimization Even Your Grandma Could Understand” and I’m not sure whether I should be offended or not. That’s because to me it’s implying grandma isn’t smart and savvy enough to get it.
If that’s the case I have news for them. Grandma’s are more than savvy. At least the ones I know and do business with.
I guess their point is that this infographic is going to talk about SEO in a non-techy way. I like that much better.
Anyway, when I teach I use illustrations all the time. It’s a great learning tool for people of all ages.
This infographic is fun, whimsy and educational.
Let’s dive in.
As you can see the metaphor used for this infographic is gardening.
Let’s go over the content in this infographic.
The first thing you will notice about the metaphor of gardening and SEO is what the two have in common.
Here are 4 points to consider:
You get out what you put in
Affected by Internal and external factors
Takes time or money to succeed
Ongoing work is required
We will now discuss the 7 main points
One – Quantity and Quality Is Critical
If your website only has 4 pages of content that’s like walking through a garden with only 4 plants. How boring would that be? The reason you want high-quality content is to drive traffic and keep people engaged so they want to stick around longer.
Two – Relevance Is Imperative
If your website is about business there’s no point having articles about purchasing vacuum cleaners or any other type of product that is not related to your website topic. You want to provide a variety of content but it all has to be relevant to your ideal audience.
Three – Organization Is Important
My daughter has a beautiful garden. I remember seeing pictures of my grandson sectioning off areas. Each section had a specific vegetable that was to be planted.
The same holds true for your website. You need to carefully plan it out.
Make it easy for people to see what you have to offer.
Four – Good Design
Once again your website like your garden needs to be planned and designed so that it’s not only visually appealing but has stimulating content.
Five – Easy Access
You want to make sure your website like your garden is easy to use.
I’ve seen website’s that have so many bells and whistles you don’t know what to do.A confused mind never buys.Click To Tweet
Six – Longevity
There’s a beautiful garden not far from our home. They have the reputation of having orchids and other plants that are a delight for the eyes to behold. People come from all over the world and tour their gardens.
Your website builds it’s “authority” reputation. Over time search engines will see what your site contains and will be able to deliver it to potential customers when they search.
This takes time just like it takes time for a plant to grow.
You wouldn’t stop watering a plant because it was taking too long to grow would you? The same holds true for your website. You have to continue to develop the quality content.
You have to be in it for the long haul.
Seven – Reputation
Word of mouth marketing is still one of the best ways to have people coming to your site. You want to create a buzz that makes people want to swoop in and consume the content contained within your site.
Hopefully looking at this comparison of a garden and your website was helpful in understanding SEO.
There are other articles on my site that you can take a look at for more in-depth consideration.
You might also like to download my SEO Checklist and Planner.
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