Who is second to YouTube in video views? The answer might surprise you.
You are going to see more and more about using video in your marketing strategy.
What you will also find of interest is that it’s about quality when it comes to video.
It only stands to reason that with all the videos to choose from people are not going to look a videos with poor lighting and audio.
You want your videos to reflect you and your business properly. That being said let’s take a look at some interesting figures when it come to video.
- According to Comscore’s latest data 188.5 million Americans watched 46.7 billion online content videos in August (2013).
* The number of video ads viewed were 22.8 billion. That’s incredible! Makes you think differently about video ads doesn’t it?
Not surprising is that YouTube.com ranked as the top online video content property in August with 167 million unique viewers.
If you think AOL is dead think again. They grabbed the number 2 spot with 71.2 million. Third was Facebook with 62.2 million.
Of the 46.7 billion online content videos viewed, Google generated the highest number with 17.4 billion followed by AOL with 992 million and Facebook coming in third with 803 million.
As you can see Google has the highest average engagement.
Next we’ll look at how long the average content video was. The number comes in at 5.2 minutes. The average ad is about 25 seconds.
As for the duration of your videos what should they be? You need to create videos that are no longer than three minutes unless they are how to videos or training videos. Why? People get bored easily and if the video is too long they will stop viewing and that’s exactly what you don’t want.
Youtube used to go by the views your video had for ranking. Currently YouTube ranks your video according to engagement. In other words how long are people watching the video. For example a 2 minute video that someone watches for 30 seconds is not going to help your ranking. If that video is viewed for the full length or at least ¾ the rankings will go up dramatically.
How do you get them to stay on your video? You need to be providing them with the quality content. It also has to be the type of content they are looking for.
That’s why you have to know who your target audience is, the problems they face and provide the solution in your videos.
As I mentioned at the beginning of this post you have to have a real strategy when it comes to using video in your business.
Be Savvy And Successful!
Toni Nelson – Video Coach, Creator and Producer of The MINE System of Learning – video courses to help entrepreneurs and small businesses stand out from the competition, gain online visibility and attract more clients so they can communicate to connections.