You’ve probably heard the saying, “A picture is worth a thousand words.”
All you have to do is take a look at sites like Instagram, Pinterest and even Facebook to see that people love sharing images, especially quote photos.
It’s been shown that the brain processes images up to 60,000 times faster than text. The value of images can be marked in the way they increase (or decrease) your traffic and conversion rates, the retention kept by your audience and the way customers remember your brand.
Think about it; if you are looking at an article with 500 words or more, wouldn’t it be more interesting if you saw at least one visual? Something that pulled you in and made you want to keep reading?
Welcome to the world of visual marketing.
We live in a visual world. We use our eyes to see the things that influence our reactions, our behavior and even our decisions. Visual marketing is an important part of any business marketing plan.
Although today I’m going to talk mostly about using photos as part of your marketing there is more to it. Visuals include images, graphics, charts, infographics, cartoons graphs, quote photos, videos and visual note-taking or graphic facilitation.
Let’s take a look at some visual marketing stats to back things up.
- 90% of information sent to the brain is through our vision. As mentioned earlier, visuals are processed 60,000 times faster in the brain than text.
- 46.1% of people say a website’s design is the number one gauge they use for the credibility of a company.
- People respond better to visual information than plain text.
- Infographics grow traffic an average of 12% more for publishers than those who don’t use them.
- Visual content drives engagement. Photos and videos on Facebook Timeline for brands saw an increase of 65%
- Articles or blog posts with images will get viewed 94% more often than those with text only. In fact, visuals can attract up to 3 times more traffic.
- Visuals on your website can increase monthly unique visitors by up to 300%.
Visuals add value to your marketing because of the way the brain processes images quickly. Placing an image or video in your post can increase viewership and increase your chances of having it shared.
One of the biggest problems I see today with many entrepreneurs and service-based businesses is that creating images can be extremely time-consuming.
Of course using visual marketing is extremely important but I’m sure you didn’t start your business only to be stuck at a computer creating images when you know there are other money making areas of your business you need to focus on.
Imagine for a moment you wake up in the morning to work on marketing your business. Instead of stress and anxiety as to what to post on all your social media sites, you simply upload a done for you inspirational photo quote. Didn’t that feel good? No worries, no work, just upload!
That’s not a dream it’s a reality with the Photo Hub Club. You see, as an award winning Photographer and Videographer I have a vault of beautiful images. Images you won’t find anywhere else on the web.
With the Photo Hub Club I created a done for you solution by taking all the work off your plate. How? I place an inspirational quote onto one of our unique photos to create a marketing piece you can now place your website url on (or have us do it for you). Having social media content couldn’t be any easier.
The best part? It’s super affordable! As a matter of fact, I believe you will be shocked! There’s no way you could hire a graphic designer like myself at these prices.
Do yourself a huge favor and take a look. Visit: http://photohubclub.com
Be Savvy and Successful!
Toni Nelson – Award winning Photographer/Videographer, Build Authority Expert, Writer and Author