Part of managing your business/brand is to make sure you keep things in a positive light.
You want to make sure you manage your reputation.
When you start communicating on a regular basis with you subscribers you might have the tendency to share too much.
For example, in the past I talked about an uncomfortable email I received from someone. To be clear this person has great products and support.
However, I opened an email from him only to find out intimate details about his married life. Specifically, he was talking about going for couples therapy and shared their problems. I don’t know if his wife knew what he was doing. If she didn’t she’d be mortified.
You might want to be transparent in your business but this is going too far.
It’s easy to share—perhaps even inspirational content to your audience. But other types of content might put them off.
Transparency comes in other forms as well. Struggles with alcoholism, depression, cancer and other health concerns are commonly shared. Even spats between competing businesses aren’t off limits for some marketers.
That doesn’t mean, though, that you have, to be frank, and honest about all areas of your life and business. With a little forethought and planning, you can keep certain aspects of your story private.
Watch Your Social Media Profiles
Here’s where a lot of business owners falter, especially when it comes to Facebook. You have your personal profile, to which you invite friends and family, and your business page, where you talk, well, business.
But there will inevitably be some overlap. Colleagues will slowly filter into your personal timeline, and you into theirs. Pretty soon, your business people are hearing all about your latest bout with the flu or about that terrible dinner at your mother in laws.
When it comes to your social media sharing, it’s important to pay close attention to not only what you say, but who you’re saying it to. Using privacy settings, contact lists, and even limiting who you “friend” can help maintain your privacy while still being transparent about your business offerings.
Remember, the Internet is Forever
While privacy settings can help, a better way to keep your personal business away from prying eyes is to simply not post it at all. Think of every blog post, Tweet, Facebook status update and Instagram pic as a billboard. If you wouldn’t post it on the side of the highway for all who pass to read it, don’t put it online either.
Once something is online it’s out there forever. I remember reading that whatever you type in Facebook stays there. Even if you are responding to a post and erase what you just said, it’s out there on the servers.
So think twice about those nasty replies, intimate details, and other confidential information. You just never know who might be reading, and they will affect your brand image.
The bottom line? Know your audience and know yourself. If you’re not comfortable sharing certain aspects of your life and business, chances are they won’t be comfortable hearing about it, either. It’s okay to maintain some privacy, even in this transparent world of online marketing.
Part of the planning process is making sure that you have your brand showing up consistently.
From the emails, you send out to the reports, e-books that you share.
Creating templates for that can take a lot of time but with my done for you marketing templates it’s never been easier.
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Toni Nelson – Plan – Brand – Promote
P.S. Gain access to the Plan – Brand – Promote your business toolkit. It starts with the Grow Brand Authority E-book.