Twitter followers can win big…..
Recently I was watching the show Let’s Make A Deal. The host Wayne Brady tells you all the time to follow them on twitter.
Today he walked up to a woman and asked her for a glue stick. Excitedly she dug through her bag and found it!
This young woman followed the show on twitter and because of that she received $500!!
Do you think Social media works? If you didn’t this might have changed your mind.
What can we learn from this? That companies reward those who follow them.
Even though our business may not be giving out an amount like the $500 mentioned, we do have products/services etc of value.
It might be fun to make a post giving away something special and see if people are really reading your tweets.
Many companies are encouraging their customers to follow them on twitter and rewarding them for it.
Let’s take a look at Nestles Juicy Juice which I LOVE! They had a really great campaign.
Keep in mind this was done in a real time format.
Here’s how it went:
You would log into twitter and then you were able to fill out these ads directly with your answers. The comments that were made by users would appear in the ads and also on Nestle’s Twitter feed. These comments were moderated by Nestle.
This was a great social media campaign in many ways. After a person clicked on the ad they were then taken to YouTube where there were promotional videos as well as helpful advice on parenting.
Stroke of genius!
This is one of the best examples I’ve seen of a company making the event engaging and interactive.
Does this example make you want to think of ways to run a twitter campaign?
Have you ever run a Twitter campaign?
Leave your thoughts and comments below.
Be Savvy & Successful!
Toni Nelson – Author, Online Visibility Strategist, Award winning Videographer & Photographer