I was watching the Great Food Truck Race on the Food Network the other evening and thought about all the valuable lessons that entrepreneurs and service based business owners can learn.
If you’ve watched the show you know it started with 7 food trucks.
In this particular Food Truck Race the people involved already own their food truck. They are all trying to win the prestigious title of The Best Food Truck In Nation plus $50,000 in cash.
During one of their road trips they were told they could not use social media. The food truck Waffle Love relied heavily on social media. They weren’t sure what they would do. The team (who is made up of 3 brothers) got together to figure out their strategy. The one brother said he was going to do what he knew helped them grow their business in the first place. That was to make a connection with people.
There was a car show going on and their challenge was to collect as many “chips” from the cars as they could. Each chip I believe represented $25. .
The brothers went to as many cars as they could, introduced themselves, explained who they were and what they were doing. They were friendly, made a connection and the result? They won that particular challenge.
As a matter of fact they had the longest line out of all the other food trucks. People wanted to do business with them and support them. Why? They made that connection.
Why is this an important lesson for you as a business owner? Because people do business with those they know, like and trust.
How can you grow brand awareness and virtually reach out to your ideal customers/client? One way is through the use of video.
It’s one of the strategies I help my clients implement.
Click to tweet:When it comes to video the ways to incorporate it into your marketing strategies seems limitless.
It’s all about making a connection.
For example you can use what I call the leadership video. This type of video has you sharing your knowledge and expertise. This is one of my favorite types of video because it lets you shine. It allows you to convey on screen what it would be like to purchase a product or service from you.
There’s the video voice over where you are not on the screen but you use your voice in the video. This is a great way to get started if you are camera shy.
You can use animated videos in a number of ways.
Take a look at this animated video we created for my business.
[iframe id=”https://player.vimeo.com/video/139396172″ align=”center”]
It’s engaging and gets the point across. The video takes you through a problem someone has and how they solved that problem by working with me.
Click to tweet: [envoke_twitter_link]The average user will stay 88% longer on a website that includes video[/envoke_twitter_link].
Click to tweet: [envoke_twitter_link]Video builds relationships, credibility, educates and establishes trust[/envoke_twitter_link]. These are all important factors.
As an award winning Videographer/Photographer the problem I see is that many people start using video which is great however they are poor quality videos. That’s not going to get attract your ideal customers and create the right brand awareness.
As a matter of fact [envoke_twitter_link]45% of video watchers say a poor quality video would prompt them to switch to a competitor[/envoke_twitter_link]. (click to tweet). That’s pretty powerful don’t you think?
Today we live in a world of tech. [envoke_twitter_link]More than 95% of decision makers and buyers of products and services watch videos to help them learn features and benefits.[/envoke_twitter_link]
Take a look at the videos you are creating. If you knew nothing about your business what would be your first impression. If you find that hard to do ask a friend or fellow professional what they think. Use their comments to make your videos better.
Video increases conversions: [envoke_twitter_link]people watching videos stay 2 minutes longer and are 64% more likely to purchase..[/envoke_twitter_link]
Your video lets you utilize what I call your P Factor. Your P Factor is your personality. It’s what makes you unique and different. Your personality is what will draw people in to you. Remember Waffle Love? What did they do? They used their unique personalities and that resulted in loyal fans waiting in line to buy their food.
Would you love loyal fans who are “standing in line” to do business with you? It all starts with creating a brand awareness strategy.
Are you using video in your business? If so, how?
Leave your thoughts and comments below.
Share this post via the social icons below.
Be Savvy and Successful!
Toni Nelson – Marketing Brand Strategist, Video Producer