There’s no doubt about it. We live in the information world.
All we have to do is type in some key words and Google gives us some suggestions of the sites we need to visit.
Or is it? You see there are many mistakes you can make in starting and growing your business.
You can get too much advice which leaves you scratching your head and looking for some advil.
In the past 30 years I’ve talked to a number of people looking to work from home, work for themselves.
This quote is so true…
Running a business takes hard work.
The other night on Shark Tank one of the entrepreneurs was given some great advice. Their response? “It wouldn’t be fun.” With those words they sealed their fate. All the Shark’s said they were “out” and it was because of that statement.
Can you have fun running your business? Sure. As a matter of fact I’m having fun right now.
I love to write and teach, to me this aspect of my business is fun. I look forward to it.
But and there’s always a but, I know when the hard work needs to be done, the techie “stuff” that isn’t fun.
What I also know is that in order to have “fun” you need to have systems in place that help you work smarter not harder.
Did you know “how to” videos are the most popular videos on YouTube and you know why? People are looking for step-by-step instruction. They know it will help them save time and money.
That’s why I just launched the Template Hub Club. There are templates to help you run your business so that you can boost your sales, profits and conversions.
Instead of trying to re-invent the wheel you will have checklists, templates, worksheets and more that are as simple as fill in the blanks or check the box!
In order to market your business you need to have the proper foundation. That comes from knowing what you need to do and then checking to make sure they are done.
It’s about following systems and step-by-step instructions.
Fundamentals of Successful Marketing
There are many different approaches to marketing but all involve the same basic elements. With all the shiny objects and new technologies we have available to play with today, the fundamentals of marketing – online or off – are often forgotten. When you keep these principles in mind, marketing is much simpler and you’ll be more successful in your results.
Your Target Market
Successful business all starts with knowing your target market. Identifying and getting to know your audience is the first and most important step. If you fail to define your specific target customer your business in most cases won’t thrive. The mistake people make is that they start with a product, offer, or niche they think is interesting. Then they try to find a market for it. You have to reverse engineer things so you know what to you have to do.
There are several ways to identify your target market. If you’re already running a business, look at your current customer base or your competition’s. If you haven’t launched your business yet but you have an idea of the niche or type of product you’d like to work with, look at who is in that niche and what they are buying. Check out forums, groups and social media sites that have your target audience engaging.
Give them what they want
Once you know your market well, it’s easy to get an idea of what they want. The second step in successful marketing is to either create or find products that they need. Keep in mind this is what they need not what you think they need. If you know how to listen, your target customers will tell you what you need to know. Look for areas where there’s demand but a gap in the market – where no one is providing a solution to people’s most urgent needs.
Delivering the Goods
With a hungry crowd and the product they’re desperate for, your next challenge is to figure out a way to put it in front of them. If you’re marketing offline, you need to communicate with your target market and make your offer. This often involves face-to-face or physical contact. Online, you create a website. This is the ‘hub’ of your product or service.
Before you can make your offer, you need to do your research and determine the best price point for selling it. There is no easy way to do this. Most companies start by determining the production and delivery cost, and then adding the desired profit margin. Another method is to determine a set return-on-investment (ROI) and price it so that you can meet that amount in a certain period of time. There’s nothing wrong with taking into consideration the prices offered by your competition and the psychological value your goods have to your target market.
Up until now, we’ve covered the basics of marketing and these are fairly universal. When it comes to promotion methods, there is an endless array of options. This is where people get confused by the many different choices.
Offline promotion methods include advertising in print or on television, hosting or sponsoring events, promotional items, coupons, direct mail and networking in the community. To promote your product online, people usually start with search engine optimization (SEO) techniques.
You may also build brand awareness by using various social media sites.
There’s email marketing, blogging, video. The list goes on and on.
The Right Mindset for Successful Marketing
With all the options for promoting your business, I want you to try to not get overwhelmed. Make sure you are visible on all the major social media platforms but take one at a time and marketing your business. Then move on to the next social media platform.
The key to successful marketing no matter what methods you use or products you promote is to keep it focused on your prospects. Always start with what they need and want, and work your way back to your offer from there. If you know them well, provide what they want and promote it where they can see your offer, your success is assured.
So let me ask, would you like to have systems in place to help you market and grow your business? Then head on over to my free resource library and gain access to templates, worksheets, checklists and more. Click image below gain access today!
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