What many people struggle with when starting or growing their business is their unique value proposition.
One way to discover this is to use several key points when planning and structuring your business.
Find out how to create your unique value proposition by going through the steps in this infographic.
When starting a business many people think they are marketing to everyone when in fact you are looking for specific people to market to.
As mentioned above: Targeting the top 4% is 16X more profitable than targeting everyone.
You no doubt noticed that you need to shift your mindset from quantity to quality.
For example, you want website traffic that’s interested in what you have to offer. That’s the traffic that matters.
Take note of the Kaleidoscope to craft your unique value proposition.
Think of these 5 P’s
Prospect – You have to define who your ideal prospect is.
Problem – Think of the problems they have or the results they want.
Proposition – This is a combination of offers, packaging, and presentation. It’s important that you learn to communicate and engage with your prospects.
Proof – Offer benefits of your product or services.
Promise – What unique promises or benefits do you offer that will solve problems and deliver results to your ideal customers.
Do you have your unique value proposition clearly defined?
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Be Savvy and Successful!
Toni Nelson – Marketing Brand Strategist, Award winning Videographer/Photographer
P.S. Are you looking to grow a brand that’s in demand? Fill out the form below to gain access to the Grow Brand Authority Guide