As you market your business no doubt you have wondered how to write a winning sales letter.
Writing a sales letter is tough and writing a winning sales letter is even tougher. Many think, “why can’t I get it right?” Well, to answer this question they should put themselves in other people’s shoes and ask what benefit would I derive from reading this sales letter? Remember that word “benefit” which is the focus of this discussion. Many people take bits and pieces of information from here and there which creates a poor converting sales letter. They haphazardly throw too much information at people which in turns causes them not to buy.
I remember hearing the words “a confused mind never buys.” That’s so true.
One should always remember that a sales letter works only when you have a product to sell and an offer to make. A sales letter should not be an introduction to your product or company.
Remember every word is important in the sales letter and you should not use a single one which would distract your potential buyer’s attention. They are not interested in the features of your product but rather the benefits the product offers. Think of the customer’s point of view and ask yourself why should I read the letter? Is there any benefit or offer to me which cannot be refused? Can you convince me that it is really a good offer?
Keep in mind these questions when writing your sales letter.
Next, consider the headline which is crucial to any sales letter. It should directly target the customers of your product.Remember to be tactful.
The headline should start with a benefit being offered to the customer. This ensures that the potential customer will continue reading.
Once you have a great headline you can start working on the body of the sales letter.
It’s important that you maintain enthusiasm in your letter.
Pro Tip: Focus on the benefits of your product and not the features.
You need to convey to your potential customer their need for the product. Your sales letter should be clear, eliminating any doubts they might have and answering their questions.
Add in testimonials from previous clients.
Prompt your audience to take action.
Remind them the offer is for a limited time only.
An important part of the sales letter is the P.S. Many people simply read the beginning and end of the letter. So, try to convey something that will prompt them to go back to the letter and read it.
As you can see there’s a lot to writing a winning sales letter. Actually, there’s a lot to learn about writing great copy in general.
Want help writing that sales letter?
Download this free ebook: The 2 Billion Dollar Sales Letter while it’s available.
Be Savvy and Successful!
P.S. Don’t forget to download the free ebook: The Billion Dollar Sales Letter You Never Heard Of