I believe in life there are many lessons we can learn that apply to our business.
Recently I attended the funeral of a dear friend. At her funeral talk her name was mentioned a number of times as were some of her personality traits.
Those in attendance got to know who my friend Mary was. Many who didn’t know her very well were not aware of her love for birds. She could hear a bird sing and tell you what it was.
She loved nature, walking on the beach and was called “mom” by many.
What does this have to do with you and your business. Actually, quite a bit.
You see when you know someone really well you know what they like or need. Those of us close to Mary knew the type of food she loved and how she liked to spend her time.
When you are looking for your ideal customer or client it’s the same thing. You need to know who they are, what they like and where they “hang out”. If you don’t understand this you might be marketing to everyone which ultimately will lead to lack of success because not everyone is your ideal customer.
When you don’t know who your target audience is you don’t have a real sense of direction.
You don’t know how to really dig down deep into their needs and wants and give them what it is they are looking for.
Once you start communicating with your target audience you need to get personal.
If you take the time like I do to research the Internet on the topic of marketing and various ways to grow your brand you will find more and more evidence that backs up the thought of making your marketing more personal.
This type of marketing has many names. One of those being “relationship” marketing.
This type of marketing means that much like you get to know a friend and build a relationship, you do the same with your ideal customers/clients.
Relationship marketing is all about opening the lines of communication with your customers, clients, readers and other business owners.
The face of marketing is changing and is being placed in the hands of the consumer. Never before have they had the opportunity to have such an open say in things. Wouldn’t it make sense then to get “personal” by using their first name?
Customers want to be loyal, but they also want to be treated well. This is why relationship marketing is so important. The reputation of your company could easily be built up or destroyed by your customers reaction to you.
That’s pretty powerful and part of the power comes from the use of the Internet.
Today relationship marketing should be viewed as a way to build a strong bond between your company and your customers.
Building that business relationship is one of the reasons I started the Entrepreneur Hub Club membership. It’s a way for me to get to know you and your needs better.
By joining the Entrepreneur Hub Club you get valuable monthly training for your business plus the live Q&A. You also get the open office hours where you can call in to have your question answered.
It involves me getting to know you better and you having the opportunity to not only get to know me better but learn from my over 25 years experience.
As you build business relationships you need to really understand the needs of your customers. You want to know their likes and dislikes, what their problems are and more. Look for ways to solve their problems.
Relationship marketing is not necessarily face to face. It can be done on your blog, by writing emails, sending out a regular newsletter and by posting to your social sites.
Business trends are changing and you need to be up to date on the current trends. Right now consumers love using social media to showcase what they like and dislike about a business.
Build business relationships so the feed back you receive is positive.
Need clarity on who your ideal customer is? Download my free work book today!