How To Set Up A Company Page On Linkedin
There are many business owners who jump onto Facebook leaving all the other social media sites behind.
Are you one of those businesses? If so you are missing out on making some positive business connections by not being on LinkedIn.
Let’s dig in and find out why you need to create a company page.
First you company page will educate others about your business. On your page they can learn about your products and services. If you are looking for a job or want to hire people for your staff you can mention this on your page.
Creating a LinkedIn company page gives you the opportunity to showcase your work. Others are able to see what you’ve done as well as tell your unique story about how your company started.
Whether you realize it or not your LinkedIn page can encourage word of mouth marketing.
If you are not on LinkedIn how do you go about creating a company page?
Step one is to create a verified individual profile. Next, on the tool bar click interests then Companies.
All you need to do now is follow the prompts.
Your LinkedIn business page will need information for the three main sections which are: Home, Careers, Product and Services. What I really like is the fact that you can add a video, images and other details to your company profile to make it stand out.
You will want to choose the best industry for focusing on what you do rather than what it’s called. For instance if you are a videographer, what is it you do? Video commercials? Weddings?
One of the tools you have for linkedIn is “insights”. This gives the information about your company, who has worked there, what they’ve accomplished and more.
By following insights you can see what your followers are doing. These statistics will come in very handy.
One of the tings I want you to keep in mind is the opportunity you have to post updates on a regular basis. When you do this you will be encouraging more sharing and liking of what you post.
Part of building the right LinkedIn page has to do with how and what you post. Let’s see the 6 ways to go about building the right LinkedIn Page.
Next you will be directed to add a company:
This will show up on the right:
1) Keep your updaes short and to the point
2) Post relevant content
3) Don’t spam
4) Interact with those who share and ask questions or comment on your updates. If they “like” your post make sure you at least “like” that comment.
5) Your updates should not be overly salesy
6) Post updates that are helpful and educational.
How should you create your updates? Of course as a visual marketing strategist I would encourage you to use images or video in your posts. This will bring more eyes to what you are posting. It makes your post more engaging than plain text.
Engagement is important because when others comment on your updates their connections can your updates too! Now do you see the importance of making your posts engaging? This will help to increase your reach even farther.
If you don’t have a company page and are marketing only through your personal profile you are missing out on a huge opportunity to tell others the story of your business. That’s crucial because you want to form a bond with those on Linkedin. These new business relationships can help propel your business .
In my opinion you need to make sure you have your profiles set up on all social media sites. The next thing you need to do is concentrate on the social media sites you feel will work best for your company. These should include LinkedIn, Facebook, Google+ and Twitter.
Make this part of your marketing strategy and you will start building business relationships.
What kind of success have you found on LinkedIn?
Leave your thoughts and comments below.
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Be Savvy and Successful!
Toni Nelson – Marketing Innovator, The Kickstart Your Business Coach
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