Many years ago when I started my photography and videography business I participated in many art festivals and various shows.
Then the Internet changed things and before you know it you could be selling online!
I could set up beautiful galleries and show case some of my Wedding/High School Senior/Family photography/Engagement sessions.
Today I work with many creatives who are looking to sell their art online.
With all the misinformation out there it’s easy to feel lost and confused.
When I found this Infographic I thought many of you would find it extremely helpful so take a look….
To think that[envoke_twitter_link] 64% of art collectors have bought art through a website[/envoke_twitter_link] is exciting for the entrepreneur who’s looking for their ideal customers.
What’s even more amazing is that [envoke_twitter_link]25% of art collectors are willing to spend $80,000 or more on a single artwork[/envoke_twitter_link]. I know some of my clients are jumping for joy at that!
In order [envoke_twitter_link]to grow brand awareness you need to be everywhere your ideal customers are[/envoke_twitter_link].
Let’s talk about the social media platforms
Facebook: One of the first ways to create brand awareness on Facebook is to have a business page. You need to let people know who you are and what you do. As an artist you need to create a compelling Facebook cover that has people willing to “like” your page.
Twitter: Add images in your tweets to capture peoples attention.
Pinterest: This is definitely a visual site you will want to be on as an artist. Images are more important than ever in your online marketing plan. Use images everywhere.
LinkedIn: You might not initially think of LinkedIn but it’s a great place to access professionals. You might be able to connect with gallery owners and other artists.
Of course the number one strategy [envoke_twitter_link]you need is to have a website that acts as a lead generating machine[/envoke_twitter_link]. You want people visiting your site, loving your work and then buying from you.
It’s also important that you learn how to build your email list so that you can reach out to those who visit your site whether they have made a purchase or not.
[envoke_twitter_link]Your website is your number one sales tool[/envoke_twitter_link].
Make sure that you have galleries set up for different categories of your work.
For example you might have nature, people, architecture etc.
You will need to have a shopping cart on your website but it’s not difficult at all to set up. You can even use PayPal as your payment system.
Have your set up an art website?
Leave your comments and a link to your site. It’s a great way to grow brand awareness.
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Be Savvy and Successful!
Toni Nelson – Marketing Brand Strategist
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