If you have a website or blog and you don’t have a great logo that you’re proud of, then fixing this should be your number one priority. Having a great logo is crucial not only because you want it on your website but it also helps you create marketing opportunities that have your ideal audience engaging with you.
Once you have your logo, you need to make sure you are doing more than just leaving it at the top of your website.
Let’s take a look at some other ways to make the most of your logo.
If you’ve just created a logo, then it’s time to update your business cards. This way, you can turn every interaction into a chance to strengthen your brand.
Your logo on your business card is one way to create memorable marketing.
If you have a business e-mail account, then you should add your logo to the bottom of that. This way, each time someone receives an e-mail from you, they’ll see your name, website and logo. This gives them the chance to find out more about you and your business. The same goes for forum signatures.
This is a pet peeve of mine because I can’t tell you the number of emails I receive where people don’t use their website address at the end of their email much less a logo.
These people leave you wondering who they are.
Social media accounts should all be branded in accordance with your blog/business. This means they should feature your logo prominently as either your cover image or your profile photo. At the same time, your user name should be the same as your website or business and you should provide a clear link.
This will not only ensure more people see your brand, it will also create more consistency across channels which will be more impressive for those users experiencing your marketing efforts.
No one likes being invoiced but that doesn’t mean you should hide your brand from your invoices.
Using your logo on your invoice instills in people who you are and what you do.
Since many people don’t use this strategy make sure you do!
One of my clients, Tracy Charlemagne’s Wedding Boutique wanted her logo so she could proudly display it on her packaging.
If you sell products of any sort and will be delivering them, then you should include your logo on the packaging. This has worked incredibly well for Amazon, who takes advantage of the excitement that people feel when getting deliveries. This creates a positive association around their brand.
Your website should feature your brand at the top but it should also integrate your logo right into the design. This means your color palette should take cues from your logo.
Remember you want a cohesive design.
Do you have a logo for your business that you are happy with?
If not contact me at: firstname.lastname@example.org so we can chat!
I’ll help you create a logo that’s true to your brand.
In the mean time you can check out some of my “done for you” designs.
I’ve had many clients tell me that their business felt real once they had their logo.
Check our logos out here: Logo Design Studio
Learn the proper foundation for growing your brand by downloading my free guide: How To Grow Brand Authority
You’ll also receive subsequent emails that will teach you to grow your brand identity so it’s in demand.
Are you using your logo and website at the end of your emails?
Leave your thoughts and comments below.
Share this post via the social icons below:)
Be Savvy and Successful!
Toni Nelson – Marketing Brand Strategist, Award winning Photographer/Videographer