How do you magnetize your business?
Watch the video and tell me what you think.
When you think about a magnetic what does it do? It draws objects to it.
Isn’t that what we are looking for in our business? We want to draw people to it.
In this video I’m going to share how you can “magnetize” your business in a way you might not have thought of.
Using magnets in this way can be one of the least expensive and effective ways of advertising your business.
Think it doesn’t work?
When I was advertising my photography and videography business I had magnets on the car.
One day we were driving and my cell phone rang. Don’t worry I wasn’t driving! I answered it and the person on the other line said “I just passed you. I’m in the blue car. I need family portraits done”. How cool was that! That lead to a family family portrait and then to business photos! All because I had my signs!
That wasn’t the only instance where magnets worked. I had a magnet on the back of the car with just the website and that worked too! How do I know? I ask everyone I talk to how they found out about us. Imagine how delighted I was when they said, “I was behind you in traffic and saw your website”.
It doesn’t matter what type of business you have. Get creative. Want to advertise your business website? What better way to put your message out there then to “magnetize” the people in your community.
Espcially if you are a web based business this is the perfect way to reach people in your local area. These people may not know you even exist. Your drving around with your signs can give you the opportunity to have convesations with people that you wouldn’t have otherwise had.
The cost for the magnets as I mention in the video are around $75. Where can you advertise 24/7 for just $75?
Remember when it comes to magnets size does matter. Your signs need to be no less than 12×24 so they can be seen properly.
What should be on your signs?
1) Your company name
2) Company website
3) Briefly what service you offer
4) QR Code – In the video I talk about why this is important.
5) Phone Number
The purpose of the signs is to attract attention. Get people looking at your vehicle while stopped at a light. Parked at a store. At the bank. Make your care a driving billboard!
What if a business owner was thinking about ways to connect on LinkedIn? All of a sudden they see your vehicle where your sign says something like: “LinkedIn Specialist“. You are the answer they’ve been looking for! They either call or visit your website to connect with you! It really could be that simple.
Better yet someone from a local corporation sees your sign and has been looking for a speaker. They might not have ever crossed your path any other way and yet there you are in plain site!
Will you magnetize your customers?
Leave your thoughts and comments below. Let me know if you magneitze your clients!
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Be Savvy And Successful!
Toni Nelson – Helping clients be seen and heard so they can communicate to connections.