When it comes to running your business your customers are your life blood. Without customers you have no business.
Understanding this and the value of your customers will ultimately help you create a business that redefines everything.
For example; did you know that each customer has a lifetime value in your business? This is called the CLV, customer lifetime value. It translates into the amount that you can earn on any one customer as they enter your product funnel. Understanding your CLV can help you determine how much you should spend on marketing, and also help you determine ways to expand your CLV.
* Become More Customer Centric – Customer service is one of the most important parts of any business. Even if you have the best products or services in the world, if your customer service is lacking you won’t last long. If you want repeat buyers, treat your customers with the importance they deserve. Think about the experiences you have had. For example we have a grocery store in our area called Publix. Their motto is “where shopping is a pleasure” and they make sure that’s how you feel every time you shop there. As a matter of fact their customer service is so excellent that I included them in my book The Secrets To Marketing Success.
* Build Targeted Upsells – With technology like LeadPages or Click Funnels you can easily create an automated system to build upselling into the buying process. For example, you can do it in the shopping cart, or you can do it through follow-up emails.
* Create Logical Cross-Sells – A cross-sell is just selling a different products to a current customer. It should relate to your audience, but it doesn’t have to relate to the first product that you sold them the same way an upsell does.
* Be Responsive – It’s imperative that you set up a system that makes you seem super responsive to your customers. Whether that is a ticketing system, a 48-hour answering policy, or open office hours. But, you need to be perceived as very responsive to keep your customers happy.
* Over Deliver – Every product or service that you deliver should be better than the customer expects. The fact is, you won’t please everyone all the time, but you can aim to over deliver. If a customer is unhappy, you can over deliver with your solution to fix their problem.
* Create a Referral Program – Let your customers earn money or points by recommending you to other people. Often, when people can earn enough money to support their buying habits, they’ll be more likely to spend money with you. It’s a win-win all the way around.
* Stay Connected – Find ways to stay connected with your audience, such as social media, email, teleseminars, and webinars. The more ways they can connect with you, the happier they’re going to be and the more your CLV will expand.
* Develop an Inner Circle – One way to expand your CLV is to provide a fee-based inner circle that certain customers can join. It can be on a private forum or even be run by Facebook. Just remember if you run your inner circle through a Facebook group you don’t have full control. In other words, if Facebook decides to start charging for groups or if for some reason bans your account, you could be in serious trouble. Consider running your Inner Circle through your won membership site. That’s how I run my Entrepreneur Hub Club We meet once a month for live training with Q&A plus we have a monthly group brain storming session.
Nothing is more important in your business than your customers. The more you can study what they need and find a way to deliver it to them, the longer they’ll stick with you. But, you have to keep creating products to keep those who’ve bought from you interested and wanting more. You also have to deliver exceptional service and quality so they get past the first product in your funnel.
Many business owners mistakenly think once a customer buys they need to move on to the next potential customer but that’s not true.
Once a person makes a purchase you need to keep in touch with them on regular basis. Help them to see you are the solution to their problems now and in the future.
No doubt you’ve worked hard to get your customer, now work even harder to keep them!
Which tip did you find most helpful?
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Be Savvy and Successful!
Toni Nelson – Marketing, Branding, Business Success Coach, Award winning Photographer and Videographer, Writer, Author
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