How to create targeted promotional material.
I’ve had many conversations with business owners who claim “everyone” is their target market.
The truth is your target market is just that, targeted.
The best way to reach your target market is by providing specific marketing material that talks directly to them. When you put your offer in front of qualified buyers you will ultimately see an increase in your profit margin.
So just how do you achieve this? Great question, and the answer lies in having taken the time to research who your target market is. Unfortunately this is a step that many businesses often overlook. But, if you were to add this step into your business plan you might be amazed at your results.
Let’s look at an example of how you can easily create a target advertising campaign.
First we need to find out the requirements for a good campaign. They are:
- Knowing where your potential buyers hang out. Are they online? Do they use Facebook groups? Do they use mobile devices more than their PC’s? Are they on LinkedIn?
- Next you need to know their age group and gender. Are they male or female, or a mix of both? What age group do they fall into?
- Another important item to know is what their location is. If you discover that most of your target market is in the Northern U.S. for example, you can target this area in depth.
- Next you want to know what their problems and needs are. By doing this you can easily come up with solutions and answers for them. Can you pinpoint what worries they have?
The above items are just the basics. You will need more detailed information so you can target your material. You need to get laser focused as to who they are. Once you have this information you can start working on your sales and promotional material.
For example let’s say you know your target audience is females in their 50’s that are just starting a business. You now know they live across the U.S. and are English speaking. This allows you to write your material that speaks to them and only them. They like to visit specific forums and subscribe to newsletters.
Of course, if your target market were males in their twenties, you are going to write for them in a completely different way. Plus this group of people are more likely to use social media. So it could be beneficial to run Facebook ads for example.
So in our example of females in their 50’s above, you could place advertising in specific newsletters that your target market likes to read.
By taking the time to create highly targeted advertising material you will be able to place your content in front of more potential customers regularly.
If you decide to use Facebook ads you can market directly to this age group.
Always test and keep track of what works and what doesn’t.
Are you creating promotional material that speaks to your target audience?
Leave your thoughts and comments below.
Be Savvy and Successful!
Toni Nelson – P Factor Marketing, Business Training