One of the best ways to build your brand is to be active on social media.
According to estimates, the number of worldwide social media users reached 1.96 billion and is expected to grow to some 2.5 billion by 2018.
There is no doubt that social media plays a big role in determining your success as an entrepreneur.
However, despite the opportunities that social media has brought, many entrepreneurs are still struggling to create a strong social media presence.
With that thought in mind, I am going to share:
5 steps you need to have in place in order to have a strong social media presence.
1. Have a plan
Before you start creating your social media profile, you need to sit down and think: What is my plan of action? What are my goals?
Having a clear plan for what you want to achieve with your social platforms will determine how you will build your online presence (brand.)
2. Offer valuable information
The second most effective way to create a strong social media presence is by sharing useful and valuable information to your followers.
Take advantage of your knowledge and post content that people are craving for. People will always look forward to reading your next post if you are consistent in posting content that is useful and relevant. In addition to that, your post will be shared across various social media platforms, a factor that will enable you to reach out to your audience.
3. Know your target audience
Who are you looking to reach on social media? There are millions of consumers across various social media platforms. However, not all of them will identify with your brand. It is, therefore, important to know your target audience then channel all your effort to build a strong relationship with them.
4. Be consistent
Consistency is very important and will determine your success. You need to be consistent in posting quality, informative and relevant content. You also need to be consistent when engaging with your audience in order to grow your presence on social media.
Building a strong social media presence is not as difficult as you may think. However, you need to be strategic and consistent in order to break through.
5. Tell Your Story
It’s important that people get to know you and being active on social media helps you to do that. But let me be clear about something. Telling your story is about helping people to see your core values. Why you do what you do. It’s not about telling people private, intimate details.
I’ll never forget when I received an email newsletter from someone who proceeded to describe how he and his wife were going to couples therapy. That’s something very private and not necessary to disclose.
Ultimately it’s up to you to decide what you want to share but keep in mind that you may repel people rather than draw them to you.
Pro Tip: My suggestion is to choose one platform at a time and dominate it.
Be strategic and have a plan of action.
Have clear and define goals.
One of the best ways to dominate social media is to use photo quotes. Why? They are liked, shared and tweeted more than plain text.
As part of our social media marketing packages, we offer quote posts that make you look amazing. Contact me to discuss how we can take the daily task of posting to social media off your plate.