When I work with people who are just starting their business there’s so much excitement. One of the things they consider to be “fun” is creating a logo design.
I have to admit that as an award winning Photographer and Videographer I love creating visuals.
When you create your logo, you will be coming up with a symbol or a stylish way of writing your company name that you will subsequently use to represent your brand identity. This is no small feat, as you are going to be using that image in every piece of marketing and on every product and service you offer.
So it needs to be fabulous! How do you make sure it is?
The Idea Phase
Coming up with an idea is going to be the hardest part. You might find yourself doodling images trying to figure out what to do.
What you probably need is inspiration.
Create a vision board by collecting anything that gives you ideas or that looks interesting.
Next, draw all the related images and symbols that you associate with your industry or niche.
Try to combine that imagery in various ways alongside your company name written in various fonts. Don’t be afraid at this stage to try things that don’t work. You are trying to find an idea that sticks.
You should end up with a few different designs which you can then choose from. Ask your friends or colleagues what they think of your concept.
When it comes to logos as a rule, the simpler ones are preferable.
It’s worth noting at this stage that the colors you choose are likely to affect the coloring of your website, your products and more – so don’t choose a color that’s too bright!
To actually create your logo you are going to need to seek the help of a professional like myself.
You are going to want to have a Jpeg version as well as a PNG which has a transparent background.
Years ago I decided I wanted to offer logos and we started creating “done for you” logos.
This makes the logo design process easier and cost effective.
Here’s one of my “done for you” logo designs.
This is one of the logos we created for our client Tracy Charlemagne’s Wedding Boutique.
Need some logo inspiration? Click here: Logo Design Studio
[envoke_twitter_link]Having a logo created is one of the first steps in building your brand [/envoke_twitter_link]which is our specialty.
Contact me for your logo design consultation at: firstname.lastname@example.org
Download my free guide: How To Build Brand Authority. I’ll also send you subsequent emails that will teach you how to build your brand so it’s in demand.
Be Savvy and Successful
Toni Nelson – Marketing Brand Strategist, Award winning Videographer/Photographer