Did you realize that the right checkout page design can significantly boost sales conversions?
Crafting the perfect checkout page could mean less cart abandonment. What does that mean? It’s been said that 68% of visitors abandon their shopping cart, never following through with the purchase.
The good news as this infographic shows is that 63% of cart abandonment is recoverable.
Let’s take a look at this infographic:
What are some reasons people change their mind?
Tips For The Perfect Process
I have to admit there have been times I’ve abandoned my cart and you know why?
The only way I could get the cost of the product was to add it to my cart. It’s at this point that either decide to purchase or not.
You could avoid problems with cart abandonment if you let people know up front what you are charging for the product or service before they add it to their cart.
Avoid Asking For Too Much Information
Don’t make your forms too long otherwise people will not make the purchase. If you want to gather more information about your customers, have a good email marketing strategy in place so you can find out who they are and what their needs are. In other words use email to build a relationship with your customers.
Is there a way you can offer several payment options? Many people prefer PayPal because you don’t have to enter in your credit card information.
Make sure you have analytics in place to see what’s working best for you. For example you might want to try a checkout page with PayPal only and then one where they can use their credit card. See which one works best.
Always look for ways to improve your checkout process.
Don’t make people jump through hoops in order to purchase your products. Create a great user experience by making it as simple as possible.
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Be Savvy and Successful!
Toni Nelson – Marketing Brand Strategist, Award winning Videographer/Photographer