How Often Should You Blog?
Have you ever heard the expression Diamonds are a girl’s best friend?
Why do you think that is? Could it be the way a diamond makes you feel? Is it that sparkle as it catches the light and can be seen from across the room?
Depending on the diamond it can have many facets. All reflecting differently.
Your blog is like a diamond with many facets. How far will it reflect? How can you get others to see that “sparkle”?
One way to get that sparkle out there is to blog consistently.
There are 181 million blogs around the world (as of 2012). What that means is you have to work at getting your blog seen and heard.
How often do you think it would take to do that? Once a week? Once a month? Twice a week.
I have listened to many “experts” on the subject. The one thing I do know is that quality content does matter. If you offer that people will not only share what you have to say but will tweet it, like it on Facebook, tell others in numerous ways. Why? Because they liked what you had to say and how you said it.
Back to how often to blog. That seems to be the interesting topic. Recently I was on not one, not two but three different webinars where blogging was the topic. It was suggested on one of the webinars that you only needed to blog several times a month as long as your content was high quality. The other webinar said 2-3 times per week. The other said once per week.
With these conflicting views, I decided to dig even deeper into the subject. Let’s face it if you are going to spend time blogging you want to make the most of it and do it right.
I listened to an interview about one man whose business was going under. He set out to create blog content that was going to set him apart from the competition. He wrote how to articles relating to his industry along with other relevant content.
How long did it take for him to see results? According to him after about 18 months he was making more than the previous year in his business. People started asking him how to blog effectively, and now he teaches and works with other businesses helping them build their blog.
How often did he blog? Everyday. He just kept putting his information out there, posting it in various places so his “sparkle” could be seen, and it paid off.
When he was asked how often should you blog he said he didn’t want to make a blanket statement since all businesses were different. I thought that was a great come back. What he did say is that you shoiuld blog as often as you can.
I didn’t grow up in a large family, but I do know when I made the most noise I got the most attention. You have to make that noise with your blog.
At one time I wondered how often to blog. In the beginning, I wasn’t consistent, and that’s one of the takeaways I want you to get from this post.
Let’s go back to that time several years ago.
When I started my blog for Toni Nelson Means Business I found out about a Blog Challenge. The challenge was 31 days 31 posts.
If you read my other post about this challenge, you know within several days of starting I had issues with my blogging platform and had to switch to WordPress, but I did successfully complete my challenge. The big question is with what results?
My posts were tweeted more. The traffic to my site increased. Most importantly I had engagement on my site. People were coming and commenting. My twitters followers started increasing. These are all positives and then my ahh ha moment.
- The more I blogged, the more I had to share on social sites
- The more I blogged, the more I found my voice
- The more I blogged, the more I found out what others needed and wanted to help their businesses grow
- The more I blogged, the more I like it
- The more I blogged, the more involved with a community I became.
- The more I blogged, the more I was able to build business relationships.
When you like and enjoy what you do, it becomes easier to do.
I realized it was about offering content for others that they could share and benefit from.
It became evident that I was creating a solution to other people’s problems. Helping them start and grow a business.
When my daughter was little, I taught her to share. That’s exactly what I’m doing on my blog…sharing.
The benefits of blogging are numerous.
*When you blog you are constantly creating fresh content on your site.
*When you create fresh and relevant blog content Google notices.
*The more you post, the more traffic to your website.
What I find most interesting is that you can create your blog content, get found by search engines (when your posts are optimized correctly) and the cost? FREE. Yes, it takes your time and energy but what doesn’t?
That person I mentioned earlier cut their advertising budget down because they were getting so many leads from their blog!
*Plan. There’s no other way to be successful then by planning what you will blog about.
*You need to set a schedule. Decide on when you will write your posts. Schedule that time and stick to it. No doubt you have other business to take care of, but if you set up a schedule, you will be much more organized and able to accomplish your goal.
*Create an editorial calendar. When an idea pops into your head add it to the calendar so you can go back and create your post at a later date.
What about what the other “experts” say? Well, at one time it was said post every day now you’ll hear post 2-3 times per week. Others will say monthly. It can make your head spin!
In my opinion, it boils down to posting consistently.
You number one goal is to provide value. If that means once a week, or once a month you decide.
People need to have a reason to come back to your blog. When they know you can give them the information they need they will be more likely to not come back but share your content with others.
The question you have to answer is; How will often will you post to get your “sparkle” reaching as many as possible?
Be Savvy & Successful!
Toni Nelson – Build A Business Expert
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