I can vividly remember watching the commercials for Mr. Clean when I was growing up. Just thinking about him I can hear the jingle in my head!
The company did a fabulous job of making Mr. Clean real to us.
Mr Cleans first commercial debuted in 1958. Within 6 months it became the best selling household cleaner on the market.
I grew up watching his commercials and so did my daughter. Talk about longevity for a product!
Mr. Clean became a symbol, mascot for the product owned by Proctor and Gamble.
As children we walked down the aisle looking for the picture of Mr. Clean so we could buy it!
We talk to clients all the time about creating a video marketing strategy. Guiding them them through the process I help them to start incorporating this strategy in various ways.
Last week we showed a “commercial” for Auto 1 of Summerville, S.C. where the owner did not have to get on camera but was still able to get her message across.
Companies for years have been advertising without the owners being on screen. That’s been the norm and it’s been very successful. They have spent thousands of dollars and more for their commercials. Why? Because they have worked!
Think of the way some of the businesses advertise on TV. You don’t see the owners but you see their symbolic figure like Mr. Clean.
In marketing we talk about advertising your brand which is you.
You also hear about crafting your own story. The story of why you do what you do.
The video below is brilliant in telling the story of Mr. Clean and making him more real and relatable.
It’s a strategy all businesses should take not of.
Makes you want to go out and buy Mr. Clean!
As an award winning Videographer I know there are certain elements that a video needs in order to be more successful. You don’t have to be a large company in order to create a video marketing strategy with these elements.
If this company can create a video about the story of Mr. Clean think of what you can create for your business.
Start crafting your story and see how you can make your brand more relatable.
One of the best ways to stand out from the competition is create a video marketing strategy.
You can create your own TV channel not only on your blog but also on YouTube. Putting your “commercials” on multiple platforms will give you more exposure.
I’ll walk you through various types of videos you can start creating with the goal in mind of starting some face to face videos. These face to face videos will help people get to know like and trust you.
In the meantime leave your thoughts and comments below.
Let me know what you struggle with when it comes to creating videos for your business.
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Be Savvy And Successful!
Toni Nelson – Award winning Videographer and Photographer, Video And Business Coach, Author, Motivational Speaker