Whether you are new to online marketing or a seasoned pro, at some point you might wonder how Google works.
When algorithms are changed you can almost hear the roar.
That’s why I think this Infographic is perfect for anyone who wants to learn more and do more on Google.
When I took over building my own websites and web presence, one of the first things I learned was that you wanted Google to take notice of your site and send in the crawlers. These crawlers allow your pages to be indexed.
How many times does the page you are viewing contain your keyword?
Do the words appear in the title or in the url?
Does the page include synonyms for those words?
What is the page rank?
The fascinating thing is that this takes place in 1/8 of a second.
Here’s what I want you to do: Take this a step further and ask yourself these questions with regard to your website pages. Do they pass the test?
Snippets are important because they show a preview of the information contained on the page.
I use Squirrly and at the bottom of my post I can see what my snippet will look like. If need be I can change it.
There’s voice search, Images, Answers and Videos to help you find what you are looking for.
Again keep in mind this is how your ideal client can find you. That’s why it’s important that you not only use images on your site but you make sure they are named what people might be searching for. Your image when named correctly has the potential to show up in a Google image search bringing people back to your site.
The same is true when it comes to video. Make sure you name the video properly from the beginning so that when it’s searched for your keywords it shows up.
What did you find interesting about this infographic?
Leave your thoughts and comments below.
Share this post via the social icons below.
Be Savvy and Successful!
P.S. If you are tired of not getting the results you want with your marketing efforts, why not download some of my free checklists, templates and worksheets. It could be just the thing you need! Click the image below to find how you can gain access to this done for you marketing solution.