Getting Started with Social Media – Part 1
With so many social media sites available to businesses today more and more people are looking to hire social media managers.
What Can A Social Media Manager Do For You?
The role of a social media manager is to help businesses and individuals get started with social media. The client receives help with creating their accounts and profiles and in creating suitable content for each platform.
Many companies hire a social media manager because they either don’t have the time to set up their own accounts or they don’t know how to get started.
Before you create your social media accounts it is important to think about how you want to use them.
Ask Yourself The Following Questions
What is the main purpose for my social media accounts?
What’s my number one objective?
What do I ultimately want to achieve?
Your choices could include:
- getting your customers and clients to interact with your site
- branding yourself as an expert
- creating a business image
- building brand recognition
- creating local exposure
Your next step is to know and understand who your target market is. As with any marketing strategy, you will get better results if you run a targeted campaign. This way you can expect to get quality leads and/or visitors to your sites. If possible try and create a list of the types of people you want to have visiting your site.
It helps to make this list as detailed as possible.
You may want to include:
- Age range of prospect
- Financial income
- Specific interest
When doing market research any successful company is going to know what their competition is doing. The same goes for social media, check out the sites of your competitors.
It is perfectly acceptable for a company to put together some form of competitive analysis so why not do the same before setting up your social media accounts?
To do this just search your competitor by name and follow the links to the various social sites, don’t forget to check out their LinkedIn profile as well. If you like you can follow these people or just check to see how they use their sites.
Things to look for include:
- Do they have a lot of likes?
- Do they receive comments?
- Are they using graphics and images?
- How often do they post?
- Do they run giveaway events or offer special discounts or coupons?
If you find that your competitor is getting plenty of activity then you want to apply the same basics to your profiles. Just be sure not to copy them, come up with your own unique angle and add your branding and your personality to it. We can help you with that.
At the same time if they aren’t getting any activity then you have just discovered what not to do. Look for another competitor or similar business and take the time to learn how a successful business is creating interaction on their sites.
As you can see getting started with social media will take you time and effort.
Earlier I mentioned that a social media manager can help your business get more social.
Let’s have virtual coffee and talk about social media.
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