First let me say I am no stranger to webinars. I can’t even begin to tell you the many I’ve attended and continue to attend. My goal is to find out who has value and what can that value translate to when it comes to helping my clients.
That being said recently I attended another one on blogging. One thing is consistent with this topic and that is “Guest Blogging”.
What does guest blogging entail? As the title says you are “guest blogging” on someone else’s site. You may be asked to do this or you may actively seek blogs to offer your content on.
Why would you want to guest blog?
First you get to build a new relationship with the owner of the website where you will be guest blogging. Relationships are the corner stone of your business. It’s really amazing how beneficial these new relationships can be. Once you build a repor with the owners of these sites there may even be joint ventures in the future . As you meet more and more blog owners you become aware that we are a large community seeking to offer our particular information and inspiration. I love being able to meet others this way!
Second you are reaching an entirely new audience who could really use your valuable insights.
Third you can share your expertise helping even more benefit from your content and isn’t that why we do what we do?
Fourth you are further cementing yourself as an expert.
Fifth you will be driving traffic back to your site as your article will have a link back to it. That is a must have. Make sure that the owner of the site agrees to include it. This also helps with search engine optimization.
Sixth you are able to offer fresh content to the site you will be guest blogging on. The owner of that website gets a day off from blogging while still providing information to their audience.
Now that you’ve seen 6 reasons to Guest Blog have you thought of any other benefits? I’d love for you to share your thoughts below.
Be Savvy & Successful!
Toni Nelson – Marketing Brand Strategist, The Kickstart Your Business Coach