If you haven’t heard the news Facebook has now launched video on Instagram.
Instagram is already hugely popular with 130 million users so why not add video? People want experiences recorded in picture and video form.
It’s about capturing that instant. The instant it all happens.
That’s the same with our lives isn’t it? We want to capture and preserver our memories?
In an instant babies have babies of their own. In an instant your puppy is no longer a puppy. In an instant you are marrying your soul mate. All these memories and more a captured for us and recorded when we utilize our cameras, our phones, tablets…
Here are a couple of tips you should know about video on Instagram.
You have up to 15 seconds to create a video. You can record a series of clips up to that 15 seconds.
There are custom filters you can use.
If you know about Vine then you know that allows you to record only 6 seconds to instagrams 15 seconds. Vine loops the video Instagram does not.
According to what I read once you share the video on instagram there’s no way to get an embed code. What that means is that you will be limited as to where you can share it.
What I find fascinating is that more and more people are turning to video! So what does that tell you about your business?
You need to be incorporating video!
Here’s another point I keep taking away. People want what they want in an instant.
If you’ve been with me for awhile you know my posts are never the size of the chapter in a book. I believe in giving you information in what I call micro bursts. That seems to be what people want when they look at your business videos.
You can have a video that’s 5 minutes long teaching something or sharing something. However statistics show people really like videos no longer than 3 minutes.
All our videos have statistics that tell us at what point people stop watching. How long into the video they did this. That speaks volumes about the time limit people will spend on a video of ours as well as our clients.
There have been all kinds of studies and testing done for the run time of a video which tells all of us to keep it 2-3 minutes.
I’m sure that Vine and Instagram did studies and testing to see what the popularity would be for a 6 second or 15 second video.
If you are using your phone for video what are you using it for? Friends, family, business?
Leave your thought and comments below and let me know if you’ve ever tried Vine and if you will be using video on Instagram.
Be Savvy And Successful!
Toni Nelson – Award winningVideographer & Photographer, Business & Video Coach, Author