Whether you realize it or not [envoke_twitter_link]your website is the hub of your business[/envoke_twitter_link]. (Tweet this) It’s on your website that people will find out what products and services you offer. How people feel about your company (testimonials). How they can get in touch with you and more. Did you realize the number one job of your website is to capture peoples names and emails? That is why your website needs to be set up like a lead generating machine.
This holds true whether you are a brick and mortar store, painter, lawyer etc. You’ve probably spent countless hours doing the research for your niche and putting those keywords on your website. But have you missed the lead generating part? Not sure what that is?
It is making sure you can keep in contact with those who visit your website.
How do you accomplish that? You offer an opt in that makes people willing to give you their name and email address. This opt in comes in many forms. The beauty of getting this right means you have the opportunity to build a business relationship with those on your list.
As I mentioned in my Unleash The Power Of Email Marketing In Your Business Teleclass your number one goal with your email list is to build business relationships.
Marketers often get this wrong. They think the number one goal is to build an email list and then start bombarding that list with offers. Take a step back. How would you feel if that happened to you? Not too happy I’m sure.
[envoke_twitter_link]It takes time to build trust with your email list[/envoke_twitter_link]. (Tweet this) They have to understand that you view them as real live people with problems you can help them solve. Will you ever sell products or services to them? Yes. But when you do they will know that it’s something you believe in, would use yourself and that you wouldn’t steer them wrong. That doesn’t happen with only a couple of emails. It happens over time. Here’s the interesting thing. People have been burnt by other products or services that promise they’d do this or that. People are reluctant to trust you or anyone else. Emailing them on a regular basis with helpful information will give you the opportunity to show that you are different from your competitors. This gives you the opportunity to show them there are still reputable people in the business world.
You can’t do that if you don’t [envoke_twitter_link]have an opt in form on EVERY page of your website[/envoke_twitter_link]. (Tweet this) That’s right EVERY page of your website must have an opt in form.
Why? You can never be sure of your visitors point of entry to your website. They might land on your about page, testimonials page, services, home page etc. You must give them every opportunity to join your email list.
It’s your job to create an opt in that makes people want to sign up. How? By giving them what they need or want.
Whatever you decide, make sure it’s worth downloading. This is going to be the first impression someone has of you. This makes it even more important to have something you can feel proud of. Something you feel can really help people make changes in their life. If you do this your list will be more likely to open your emails and listen to what you have to say.
Are you having problems figuring out what you should be using as an opt in?
Then let’s get together for an optin brain storming session. In this session we will focus on the key areas that seem to be eluding you. At the end of this session you will know what you should be offering as an otpin. The way you are going to deliver it and a worksheet that you can review. This worksheet becomes your blueprint that you can use over and over again.
This is a special offer I am making only to those on my email list and I’m limiting it to 5 people.
Imagine what it would feel like after this hour-long brain storming session. You’ll be ready to start building your email list….fast. No longer will you be wasting time trying to figure out what you should use and how to deliver it. You will have found that missing puzzle piece. Finally you can stop wasting time and energy and start focusing on other money-making areas of your business. Plus you will have that all-important worksheet.
This is a special offer I am making only to those on my email list and I’m limiting it to 5 people. Usually I charge $300 an hour for consultations. Since you are reading this I now you are serious about taking your business to the next level. Thats why I’m making this special offer to the First Five people for $97 for the hour. Let me help you get this much-needed marketing piece done. Visit this page: Optin Brain Storming Session
For those who are joining me on the teleclass I will meet with you on Thursday!
Be Savvy and Successful!
Toni Nelson – Marketing Innovator, The Kickstart Your Business Coach