Have you searched the web, found others who are successful in your industry and wished you could accomplish the same things?
Chances are when you think about having a successful business you feel it’s absolutely necessary to hire a team. This amazing team would help you by staying in touch with your prospective clients and even encourage them to buy!
The good news is that you can put simple systems in place that can easily replace an expensive sales team. How? By using automated tools that allow you to keep your products and services in front of potential clients. This will enable you to not only make more money, but it can be done hands-free! What’s needed to do this is a little forethought.
I love tools and systems. They really help you to create an amazing business.
Let’s talk about your first must have tool.
It’s an autoresponder. If you are unfamiliar with what that is, simply put an autoresponder is a series of emails that go out on a pre-determined schedule. They’re written to engage your audience and pull readers further into your funnel.
Typically, an autoresponder series will have at least seven emails in it and is used as a lead generating tool.
Here’s the process: You offer a lead magnet on your website (for example) “free checklist” related to your business topic or “daily motivation for busy entrepreneurs etc.” When your reader fills out the form, they are automatically added to your autoresponder list, and you have their attention with every email.
The key, however, is to write your series of emails with specific calls to action. It’s not enough to provide a checklist ( or another type of lead magnet) even though it’s of value. You must also give your new subscriber the opportunity to see the value you provide and ultimately buy your products or services.
Done correctly, your autoresponder can help keep the cash flowing, even while you are sleeping!
Unfortunately, this is where I see most entrepreneurs fail. They don’t put the proper systems in place from the beginning.
Daymond John said, “People want to win too fast. People have to go through the process.”
Those words are so true.
Many people think if they provide some kind of lead magnet that’s all they need. That’s only the beginning.
You must build a business relationship with each subscriber who’s decided to give you their name and email.
This is accomplished via your autoresponder series that you create.
How can you get started with an autoresponder service?
Check out GetResponse. The reason I suggest them is because they have great options depending on where you are in the list building process and you can continue to grow with them.
It’s simple to set up your account on GetResponse, and extremely affordable. Plus, you’ll find many Virtual Assistants who are experienced with it and can help you should you get stuck.
Let’s talk first about your lead magnet.
You must decide what kind of free offer (lead magnet) you are going to use to entice people to give you their name and email.
Now let’s talk about what you can provide in your emails.
One of the things I teach my clients is to start creating content and sharing it on their blog.
That’s important because now you are going to look at your most popular blog posts.
Those blog posts can be repurposed to provide valuable content to your subscribers, with a natural upsell to matching products or services.
In addition, think about the questions you’re frequently asked, what conversations pop up again and again. Take into consideration what the audience of your competitors are discussing.
These nuggets are the building blocks of a compelling autoresponder series that your readers will not only look for, but read. And if they’re reading, they will eventually buy.
As they move through your series, you want to keep in mind that subsequent offers should be more and more valuable, with the occasional low-priced offer made available.
That means they’ll see the exact offers they want and need, and nothing else. It can make selling via email super productive, and best of all, completely automated.
Your next step is to create your opt-in offer and find the right email service provider like GetResponse
Still, need help figuring out your opt-in offer? Click Here: Create My Client Attracting Lead Magnet
Be Savvy and Successful!