When installing an ecommerce store on your site there are certain design features and elements that you want to take into account. As well as running an easy to navigate store, you want to consider items such as the color, adding social buttons and more.
While you want your store to look visually appealing and professional it needs to convey a message to your visitors. Do they immediately know what types of products or services you are offering? If they do not recognize what you are selling then they are not likely to make any purchases.
A key factor in you need to consider is having your ecommerce store searchable via search engines. That means search engine optimization is extremely important. This could have an impact on how you name your products and write your descriptions.
When setting up your ecommerce store keep your customer in mind. Make it easy for them to find what they are looking for. Use a store search function if possible. Adding your products into categories will also aid your visitors in finding what they want. This way when your customer is searching for a particular item they will be shown several choices.
Today many of your customers are going to be visiting your ecommerce store from a mobile device. That being the case you want to make sure that your store is compatible with various browsers.
One step in getting your customers to purchase from you is to show your face from behind your store. How can you do that online? You use video!
This also entails having your contact information visible.
Make sure you place your refund or return policies in a prominent place.
Running a secure website is an important feature so make sure your have SSL certificates. This can add trust in the eye’s of your customers. You may want to add an account feature where customers login to access their products ( a membership site), or allows them to remember what they have purchased from you in the past.
Your checkout process should be easy and should provide your customers with a confirmation page before they submit their order. The fewer steps your customers have to go through the better, so don’t over complicate things. Also ensure that all costs are clearly shown on each order. This includes any additional taxes or shipping costs.
Put some thought into the actual layout of your store. Add an image or graphic to your products to help show what it is. That’s exactly what I do on The Mine System Of learning. People will be able better informed to make a purchasing decision by having a good product description so pay close attention to that.
By taking the above points into consideration you can easily set up an easy to use ecommerce store quickly.
Are you running or thinking of running an ecommerce store?
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