Debbie Sterling – Goldie Blox
When I first read about today’s entrepreneur Debbie Sterling, I knew I was going to love her product. What I didn’t know was that as I watched her video is that I would get goose pumps. This female entrepreneur is not only passionate about what she does but passionate about passing on the possibilities to our daughters, granddaughters, nieces etc. with her Goldie Blox. What is it?
Goldie Blox is a book series + construction set starring Goldie, the girl inventor who loves to build.
I talk about it being an exciting time for women but it’s also an exciting time for our girls as they grow up. They have more and more opportunities to grow and thrive than ever before.
This is what you’ll find on Debbie’s about page:
“Goldie Blox, Inc. is a toy company founded in 2012 by Debbie Sterling, a female engineer from Stanford University. Engineers are solving some of the biggest challenges our society faces. They are critical to the world economy, earn higher salaries and have greater job security. And they are 89% male. We believe engineers can’t responsibly build our world’s future without the female perspective.
Goldie Blox offers a much-needed female engineer role model who is smart, curious and accessible. She has the potential to get girls interested in engineering, develop their spatial skills and build self-confidence in their problem solving abilities. This means that GoldieBlox will nurture a generation of girls who are more confident, courageous and tech-savvy, giving them a real opportunity to contribute to the progress made by engineers in our society.
It’s 2013. It’s about time we opened our girls’ minds beyond the pink aisle at the toy store. It’s time to build a new story so our girls can help build our future.”
In her video you’ll hear Debbie talk about the statistics for engineers.
This isn’t the first time I’ve read about the number or lack there of for women in the engineering field. This book/construction set believe it or not has the potential to change those figures. It’s amazing to think that 89% of the engineers are males considering 50% of the population are women.
When my daughter was growing up she loved Lego’s. She enjoyed reading but she also enjoyed building. I can only imagine how she would have loved playing with Goldie Blox. But wait! I do have granddaughters! They’d probably love this!
I then thought about the amount of women in technologies and how low that number is and you wonder. Why?
Debbie took the initiative to change things and quit her job in 2011 to devote her life’s savings to Goldie Blox.
As a female entrepreneur you can relate to Debbie. You know you have a product or service to offer. You know you can make a difference in peoples lives so you go after it like Debbie is.
Watch her story in this video and I believe you too will become even more inspired by her.
Keep in mind that Debbie is doing this in a field that is male dominated but with her creativity she is changing that for future generations.
Here’s an interesting fact you may or may not know. Have you ever watched the Big Bang Theory? It’s one of my favorite shows. The character Amy plays a neurobiologist. In real life Amy who is Mayim Bialik is a real life scientist. Pretty cool don’t you think? The shows writers will even ask her questions related to the script.
The possibilities for our girls are endless!
As for Debbie here’s what she said about engineering:
“I only knew engineering even existed because my math teacher from high school said I should explore it,” she recounts. “I’m creating a toy company that teaches
little girls what engineering is, making it fun and accessible. I’m making sure that girls don’t have to rely on a serendipitous comment from a teacher to
realize their passion for engineering.”
Way to go Debbie!
What can we do?
As a community of women we can help spread the word about Debbie and what she is trying to accomplish for our girls. So, after you watch her video tweet about it. Don’t stop there. Share it on Facebook, Google+ and as many other places as possible.
I for one am going to do all those things and more not only for Debbie but for all our future female engineers!
Introduce your daughters, granddaughters, nieces etc. to Goldie Blox their new role model!
Be Savvy & Successful!
Toni Nelson – Author, Online Visibility Strategist, Award winning Videographer & Photographer