When it comes to marketing your business, your goal is to create Memorable Marketing.
What is Memorable Marketing?
It’s when people come across your name, website, photo, etc. they remember who you are and what you do.
For example, I had someone see my photo in a Facebook group, and they said, “We really need to connect. I see you all over the place.”
That doesn’t happen by accident. You have to strategically plan your business so that you are maximizing your online exposure.
It’s one of the reasons I offer my Grow Your Brand Authority Toolkit that comes with a guide and an e-course on how to plan, brand and promote.
Most people don’t build the proper foundation for their business, and in turn, they find gaining authority status difficult if not impossible.
Today I wanted to talk about a simple way to get your business seen and heard locally, globally, 24/7.
It’s by using your URL. Now I know what your thinking, “of course I use my URL.” But are you?
When you post an image on Facebook or LinkedIn, do you place your URL on that image?
I ran an Instagram Challenge where I taught small business owners how to use photos to capture the attention of their ideal audience. One of the first things I taught was to put their URL in the photo quotes they were using.
Why is that important no matter where you post images?
Let’s say you’ve got a really great photo quote, and people start sharing it. If your URL isn’t on that photo quote how will they know where it came from?
Your goal is always to bring people back to your website because your website is your hub. It’s where the action is. It’s where you share your best and most relevant content.
You are missing out by not placing your URL on the images that you share.
On my Instagram account, I never post an image without my URL. You never know who might see or share your content.
As a business owner, it’s up to you to take charge of your advertising and yes placing your website URL on an image is part of your advertising but without being salesy. It’s a reminder to people of who you are.
Take this up to the next level by using your own insightful quotes. Place them on an image with your name and website URL.
When most think about advertising their business, they think of paid advertising. The truth is you can advertise your business for free or low cost in many ways.
Using your URL is one of them.
When you post a comment on someone else’s blog, you are able to use your URL. Why is this important? It’s a way to “advertise” your business. Anyone who reads that post and scrolls down to the comment section will be able to click on your comment and guess what? They will be taken to your website.
Talk about a great way to use your website URL!
Listen very closely to this next tip for using your website URL.
You want to use your URL on your business card, not your Facebook URL.
I had someone hand me their card with their Facebook URL, and I asked how I could visit their website. Their reply? “Website? Oh, I don’t have one. I only use Facebook.”
I’ve said this before, and I will continue to say it, your website is your hub. That’s where you want people coming. Your blog posts and insightful and you want people to see them and share them.
You own your website. You don’t own Facebook, and at any time you can lose your page and everything that’s on there.
One of my clients was trying to build her boutique business when we met. All she had was a Facebook page.
When we started working together, the first thing I did was get a website up and running for her. Once she had that in place, we started marketing her business and getting people back to her site where her ideal audience could visually see all that she had to offer in an organized manner.
Have you ever done a trade show? Did you use your website URL on the banner?
The client I mentioned above started doing trade shows and yes I had her put her URL on that banner.
Every time I’ve done any type of trade show, my banners displayed my URL.
It’s about memorable marketing. I want people to remember my URL and the URL of those who work with me.
This is how you plan, brand and promote your business.
This is one of my favorite ways to use a website URL. In today’s high-tech world business owners tend to forget the power of local marketing.
Just because your business isn’t a brick and mortar store does not mean you can’t market it in your own backyard.
The people you are trying to connect with on the internet might be the people you meet in the grocery store or at the shopping mall or any other place you travel.
Make your car your driving billboard by place your website URL on a car magnet.
Yes, you can use car magnets for your online or offline business.
We’ve talked about a number of ways to use your website URL to market your business for free, but hopefully, it’s also helped you to see how important choosing the right URL for you business is.
Is your URL memorable?
Be Savvy and Successful!
P.S. Another way to use your website URL is to make sure you use it in your Newsletter. Sounds simple, right? But you’d be amazed at the number of emails I receive that end with the person’s first name only.
I don’t know about you but I can’t remember everyone’s website URL.
Don’t make this mistake or the many others I see.
Gain access to my client attracting newsletter planner.
Here’s what you’ll discover:
Click the image above or HERE
Use it to create a memorable marketing strategy for your business.