When it comes to social media, the worst thing you can do, as a business owner, is ignore it.
Sure, you might be plugged into Facebook, Twitter, Pinterest and other social media platforms from a personal standpoint, but that isn’t helping the business side of things. In fact, it is important to keep your personal and professional profiles separate. On the business side, you are engaging a different audience – those who want and need your products or services.
The big question is, “Are you ready for the big reveal?” Simply put, is your business in order and ready to handle the needs of the traffic you wish to attract? The first step in making use of social media for business marketing purposes is to ensure that your business website can handle their scrutiny. Don’t forget. This is the ultimate objective – to find new pockets of niche traffic and drive it to your business website.
So, is your website ready? People will click through to it via your social media sites. What will they see? One of the worst things for them to find is stagnant content. Do all of your links work? Is your website “ user-friendly”?
You might want to pick up my Design and Plan Your Client Attracting Website Planner (make sure you enable photos.) Here’s what you will discover: I’ve even included two bonuses, One is a conversion brainstorming worksheet the other is a website conversion checklist.
I’ve even included two bonuses. One is a conversion brainstorming worksheet the other is a website conversion checklist.
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Remember that your website is usually the first place a person comes in contact with your business.
Think of it as preparing for a big reveal.
Social media marketing is a way of sending out invites to your event – your business website.
Take the time to make positive changes that will impress your audience, meet their needs and keep them coming back for more of what you have to offer.
What’s your Purpose?
When it comes to your business website, knowing what you want to accomplish will drive the message that is presented in each headline, webpage, ad, photo, and article. This purpose is also related to how you conduct your social media marketing strategy. Consider it carefully. This is the beginning of the plan for building your presence on each social media platform you choose to use.
Next time we’ll delve into marketing the social media way. Without a plan, focusing will be hard and so will finding the people who are looking for you and your business products. Stay tuned.
Want a client-attracting website? Check out the Client-Attracting Website Planner now.