Dear Doctor, Hello, I’m Toni Nelson a fellow business owner and I’d like to adjust the way you think about social media. We live in an age where everyone is on their cell phone, and yes they even search for chiropractors. Although you are amazing at what you do you need to convey that to your potential patients.
In a crowded online environment, how do you do that?
You need to be social.
No, I’m not talking about going out to dinner and meeting with friends.
It’s about being social online and letting people see who you are and what you do.
In My book The Secret Equation To Attracting More Clients: Marketing + P Factor + Video Equals Success I talk about utilizing you P Factor which is your personality.
The question is how do you do that online.
It starts with creating your online presence on the major social networking sites: Facebook, LinkedIn, and Twitter.
Interesting Fact: 78% of small businesses get at least one-quarter of their new people from social media.
For most Doctors they are busy with patients and their staff is focused on customer care leaving their social networks looking like ghost towns.
That’s where my team and I can help.
We can take over your social media accounts and start creating attention-grabbing content.
Of course, you are wondering if it’s worth it and what’s the cost. If you hired a social media manager here’s what you could expect to pay:
The national average Social Media Marketing salary is $52,552. Filter by location to see Social Media Marketing salaries in your area. Salary estimates are based on 59 salaries submitted anonymously to Glassdoor by Social Media Marketing employees.
Savvy Social Basic package includes posting Monday-Friday on Facebook. This keeps your Fan Page up to date and relevant. It's important that when people come to your page they see that you are posting consistently.
Here's a sample of a post:
If you have blog posts written, we will post a link to one article on Tuesday and one on Thursday on your Facebook account. This drives people back to your website which is your hub.
Savvy Social Middle package, you receive the same as the basic plus I will post one of my pre-written articles based on your industry twice a month. When we chat I can show you how this benefits you. There will be 3 quotes from that article to direct people back to your site. These quotes are what I call “bubble” quotes. This builds on your authority status.
The pre-written articles include topics such as: "Tips For Finding The Perfect Chiropractor, Considering Chiropractic care?" "Here's What You Need To Know." We can discuss the other pre-written articles I have.
Savvy Social Online Presence Booster: Same as basic package plus I will post two of my pre-written articles twice a month. There will be 3 quotes from those articles to direct people back to your site. Again these are “bubble” quotes. This will bring you even more exposure.
With this package, we will also create one video from one of the articles. This video will be image based with text and set to music along with your website URL. The video is short and attention-grabbing.
Why video? Because by 2019 80% of all video traffic will be 80% and you need to get in on this now before your competition.
Here's a brief example of a video. The video is under 1 minute in length. The photos we use are chosen by us. Your website URL will be on each slide of the video with a call to action for them to visit your website where they can book an appointment.
Uploading your video and adding it to your YouTube channel plus search engine optimize is an additional cost. Otherwise the video will be hosting by us.
Contact me today at 941-662-0022 or email me email@example.com so you can become more searchable to your ideal patients.
Be Savvy and Successful!
Toni Nelson - Social Media Strategist, Award Winning Photographer/Videographer, Author
P.S. Get started today and lock in the above prices. You will also have the option to move between packages. No long-term contracts. As with any marketing strategy, we do suggest you try this for 3 months minimum.