Check out these 5 tips for creating video.
Every Saturday I post outfits for inspiration. These outfits can be worn for networking events, filming videos etc.
The way you preset your business does matter. People judge you and your company by the way you present yourself.
I’ve seen in print time and time again people saying it doesn’t matter what you look like in your video just do it.
As an award winning videographer we work with businesses all the time who want to put their best foot forward. It’s not hard for them to understand that they way they look on camera reflects their company.
What this means is that if you want to create videos for your business you need to be camera ready.
This is so important that the Wall Street Journal sent out an email to their staff.
The article states: “All of us appearing on-air should take care to present ourselves in the best light possible, and that includes physical appearance. As many of our regular guests already know, neat and professional dress, combed hair and a quick visit to our resident makeup artist on the 6th floor is encouraged before each appearance for both men and women – even for just a quick dash of powder. You want the spotlight focused on your stellar journalism – not shining off your forehead.”
The article also mentioned with more and more attention to video content people need to be careful as to what they wear and how they look.
No doubt you’ve read many times that you should look at what the larger successful companies are doing when it comes to advertising, marketing etc.
This is another great example of a business realizing that presentation matters today.
What this means for you is that when you start appearing on camera you need to look your best.
Did you know 72 hours of video are uploaded to YouTube every minute! No as if that’s not mind boggling 700 videos are shared on Twitter every minute.
Consider these questions: With all those videos online what is going to make yours stand out? Is a video that is just thrown together going to get the views and traffic to your site? When you look at videos what are you drawn to?
If someone wants me to spend money on their product or services then I would expect that they take the proper time and attention needed to make a professional presentation.
There are a number of ways to make your videos look more professional.
First: You need to be prepared. Make sure you have your script memorized. You want to have the words flow so that what you are saying is natural.
Second: Make sure you have the proper lighting for your videos. People do not want to look at a shadowed figure giving them information.
Third: Dress professionally. Here’s a great tip for you. Do not wear stripes when filming. The camera goes crazy with those stripes. Don’t wear anything that is going to detract from your message. In other words you don’t want a low cut blouse that is distracting.
Fourth: Backgrounds. Be careful as to what your backgrounds look like. You don’t want a messy room behind you. When trying to film outside remember the pitfalls. There have been times when I’ve tried to film outside but the birds were signing too loudly. Obviously they wanted to get in on the video! There’s also the noisy cars, people talking within the area that gets picked up by the microphone. This leads us to my final tip of the day.
Five: Have a professional microphone. You want your audio to be crystal clear. I’ve had people send me videos that sounded garbled because of poor audio. Once again if you want people to buy your product or services, listen to your message etc. You need your audio to be spot on.
Recently I was asked to be a speaker on the topic of creating videos for business. I created a post here sharing a video camera that might be an option for those looking for a DIY option. This camera would also need to have an external microphone. Any video camera does.
I’ve been in business over 27 years and in that time I’ve seen many video advancements. These advancements make it possible for businesses large and small to claim their online real estate when it comes to video.
I can hear some of you now. “Toni, I can’t do video”. I say yes you can you just need the guidance in order to do it.
If you are looking to create videos for you business and don’t want to be on camera there’s always a way. I’m not talking about power point presentations. I’m talking about video “commercials”. If you want to find out more about this contact me so we can have a discovery session on this topic.
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