CEO – Victoria Ransom – Wildfire
Today is Wednesday’s woman Victoria Ransom. There is so much that she has accomplished as a female entrepreneur.
Here’s what the business page from her website says:
“Wildfire, a division of Google, is one of the world’s largest social media marketing software providers, with over 21,000 paying customers worldwide, including 30 of the world’s 50 most valuable brands. Wildfire’s Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform.
The combination of Wildfire’s technology with Google’s advertising solutions will help provide a more holistic way for brands to manage and optimize their marketing efforts and spend across all digital channels, including search, display, video, mobile, and social.
Wildfire has been recognized for its innovation, inspiring leadership and contribution to the economy. In 2012, President Obama invited Wildfire Founder Victoria Ransom to Washington to represent Silicon Valley at the signing of the JOBS act in the White House Rose Garden.”
My hope is that more women will explore the technologies field as they endeavor to search for their place in the business world. Personally if I had the technology available when I was growing up I think that’s where I would have found myself.
One of the reasons I like to share various female entrepreneur’s with you is that these are women just like you and me. It’s not as if they had a magic wand to make things happen. Things didn’t just fall into their laps. It took hard work and determination to get where they are.
Even though she co founded Wildfire with her fiance Alain Churad in 2008 they handle different aspects of the company.
After reading several articles about Victoria it was clear that she decided to focus on her strengths. She has made sure she has the right team.
In an interview back in 2012 Victoria said “We have a very diverse team in terms of gender and 40% of our team is female. I think the fact that our company is led by a woman helps us to attract top-notch women and I consider this to be one of our great strengths.”
I’m curious if there are more than 40% in the company now.
In 2012 Google acquired Wildfire for $350 Million.
Currently Victoria Ransom and her fiance Alain Chuard, are still in their positions at Wildfire.
One point I got from the video is that they encourage creativity. Did you see one of the employees on a skateboard? How could you not love working there?
Before this post had you ever heard of Wildfire?
Leave your thoughts and comments below.
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Be Savvy and Successful!
Toni Nelson – Author, Business Coach, Professional Speaker, Award winning Videographer & Photographer.