Think about the last time you heard a presentation. Is there something specific you remember?
Perhaps the speaker used storytelling to make his point.
Stories are powerful because they help you remember key facts.
Stories also help you to relate and connect with others.
Take a look at this quick tip video.
People are attracted to ideas and stories – much more so than data and facts. Your story can be part of your company’s history. It can also be related to the benefits your organization provides.
People start a business for many reasons. Tell people your why. I started my first business almost 30 years ago because I didn’t want my daughter coming home from school and sharing her day with the babysitter. For me, it was about not missing out on the special moments in her life.
Throughout the years I helped many people start and grow their business. It came to me naturally.
As my daughter was growing up I took photos and videos much like my father. He always had a camera or video camera in his hand. I realized what I wanted to do was help other families capture and preserve their memories and so I started my photography and videography business.
I became the go-to person for beach wedding photography and videography. I’ve even had weddings published in DIY Bride.
Then a few years ago a mom called me crying because she couldn’t bare the thought of leaving her baby and going back to work. She needed my help starting a business. As a mother, my heart went out to her. I knew how she felt and I knew I could and should help her. I built her website, created a video for her and coached her along the way.
That lead me to write my first book: Sexy, Savvy and Successful: A Woman’s Guide On How To Start A Business, Gain Financial Freedom and Buy More Shoes!
My second book: The Secret Equation To Attracting More Clients: Marketing + P Factor + Video =$$$$
My third book: 101 Ways To Kick Your Marketing Into High Gear For Free Or Low Cost.
What I realized was that for almost 30 years I was “coaching” other people to start and grow their business.
Now as a marketing, branding and coaching business I help entrepreneurs and serviced-based businesses plan, brand and promote their business by providing step by step systems so they can stand out from the competition and attract more customers. This is accomplished via my
This is accomplished via my
Another division I have is Nelson Visual Productions. This is where I can help you promote your business using video.
That’s part of my story.
Let’s take a look at the online shoe retailer Zappos who provides free shipping and free returns. This is a huge benefit and it has become part of their story. Rather than create a story, they share stories from happy customers on social media. It’s become a large part of their branding.
Social media plays a large role in creating and communicating brands. Target, for example, responds to every single post about them. Their response is consistent in terms of brand voice and approach. It’s become part of their story and their brand.
Keep in mind that not everyone will appreciate your story or your brand. That’s okay. You’re not marketing to everyone. You’re marketing to a very **specific** audience. Find them, connect with them, and create a story that they will find **meaningful**.
Meaningful stories are:
In the video I mentioned a business owner and how people viewed him.
Now, sit back and think how you want people to remember you? Is it by telling a story they can relate to like the one I did in the video.
You think back to events you’ve attended and at some point in time, you probably met someone like the person I mentioned.
Did you perhaps relate that situation? Then you were telling a story.
The stories you use and tell are meant to be memorable so people can recall them and you to mind!
There are many reasons to use real stories in your business. Storytelling is so important that I will be offering training on the topic. Sign up for my newsletter below to be notified.
Look for opportunities to show your audience who you are and what you’re about by creating stories rather than sharing data. You’ll help build your brand authority and a loyal following.
Next time we’ll take a look at questions to ask when creating your brand.
Until next time…
Be Savvy and Successful!
Toni Nelson – Plan – Brand – Promote
P.S. Want to be in the know with new and trending marketing tips? Sign up for my newsletter below:)