One strategy you can use in blogging for brand awareness is product reviews.
When you write a product review you can share what features or benefits you found beneficial.
The beauty of the product review is that you can also do a product review of your own product. It doesn’t have to be someone else’s.
In this product review you will tell them about the benefits they can get from using your product or service.
For example I could do a review of my group membership: The Secrets To Marketing Success
I could share in this video the benefits of getting training every month with live Q&A. In the video I could also mention the benefit of having Open Office Hours where once a month you get to ask one question/challenge you are having in your business. That alone is worth the cost of the membership.
The video would also state the fact that the membership will contain archived information which will continue to grow as time goes on.
See how easy that would be for you?
The same could be done if you have a particular course you are selling.
For instance I have a Podcasting video course with quite a few downloadable worksheets etc. I could do a video about that as well.
Using video in doing your product review could enable you to show what your course or membership site looks like. This could in turn get people to join. Once they do and see the value you offer they are likely to continue learning with you.
Have you used product reviews for your products or someone else’s?
Leave your thoughts and comments below.
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Be Savvy and Successful!
Toni Nelson – Marketing Brand Strategist, Award winning Videographer/Photographer
P.S. Need more marketing tips to help you grow your brand awareness? Sign up for my weekly newsletter below.