In the past I’ve shared tips on guest blogging. Today’s quick tip video has to do with the follow up once you have done a guest blog post.
As you can see from these quick tips videos blogging for brand awareness means you have to have a specific strategy.
It’s your goal to not only get guest blogging opportunities but find ways to continue the conversation with those who’ve read your guest post.
How do you do that?
You create follow up content on your site.
Think of it in terms of creating a series. For example the guest blog could be part one.
The following week you post part two and so on.
This creates a reason for people to keep coming back to your site. They will be looking for this valuable content.
In another video I mentioned answering people when they comment on our guest post. Why not create a blog post answering that question and then direct the person to your post.
What a great way to get engagement and return readers.
Have you created follow up content to your guest blog post?
Leave your thoughts and comments below.
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Be Savvy and Successful!
Toni Nelson – Marketing Brand Strategist
P.S. Looking for more marketing tips to grow brand awareness? Sign up for my weekly newsletter.